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Job Description
- Req#: 5749293004
Employer Industry: Digital Media
Why consider this job opportunity:
- Salary range of $110,000 - $135,000 per year
- Profit-sharing bonus included in the compensation package
- Opportunity for career advancement and growth within a high-performance culture
- Work remotely with a diverse global team
- Chance to lead and innovate within a rapidly growing digital media company
- Access to competitive benefits and a supportive work environment
What to Expect (Job Responsibilities):
- Own the brand writing strategy across all paid media channels, ensuring consistent voice and messaging
- Oversee the performance of copy across paid social, search, display, and programmatic channels
- Analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Develop compelling video scripts that drive performance and ensure compliance with standards
- Manage a network of freelance writers, ensuring high quality and throughput in creative production
What is Required (Qualifications):
- 4–6 years of performance marketing copywriting experience with a strong portfolio of high-performing ads
- 2+ years in a creative leadership or mentorship role managing writers or creative contributors
- Deep understanding of direct response principles and consumer psychology
- Strong analytical mindset with the ability to interpret campaign data
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
How to Stand Out (Preferred Qualifications):
- Experience with creative quality standards for ad copy, landing pages, and video scripts
- Proven track record of meeting benchmarks for copy volume and impact on ROAS and CTR
- Familiarity with compliance standards in advertising and marketing
- Ability to proactively identify new copy angles based on market trends and consumer insights
- Experience managing budgets and resource allocation for creative projects
#DigitalMedia #PerformanceMarketing #RemoteWork #CreativeLeadership #CareerGrowthAbout the company
The Discovery and Conversion Company. Launch Potato connects the world's fastest growing brands to customers at all parts of the consumer journey.
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