Launch Potato
Lead Video Copywriter
5 days agoWhat's your preference?
Job Description
- Req#: 5785116004
Employer Industry: Digital Media
Why Consider this Job Opportunity:
- Salary range of $110,000 - $135,000 per year
- Opportunity for profit-sharing bonuses and competitive benefits
- High-growth, high-performance culture that supports career acceleration
- Flexibility of remote work with a global team
- Chance to lead innovative projects and make a measurable impact
What to Expect (Job Responsibilities):
- Own the brand writing strategy across all paid media channels to ensure consistent messaging and positioning
- Oversee the performance of copy across various digital marketing channels, including paid social, search, and programmatic
- Analyze campaign data to optimize messaging and improve performance metrics such as ROAS and CTR
- Develop compelling video scripts that meet compliance standards while driving performance
- Manage a network of freelance writers, ensuring quality control and effective resource allocation
What is Required (Qualifications):
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads
- 2+ years in a creative leadership or mentorship role managing writers or creative contributors
- Deep understanding of direct response principles and consumer psychology
- Strong analytical mindset with the ability to interpret campaign data for optimization
- High proficiency in writing video scripts for platforms like TikTok, Reels, and YouTube
How to Stand Out (Preferred Qualifications):
- Experience with developing positioning playbooks for conversion-focused copywriting
- Proven track record of identifying new copy angles based on market trends and consumer insights
- Familiarity with compliance standards related to advertising copy
- Ability to build systems and workflows that improve creative operations
- Experience in managing budgets and resource allocation for writing support
#DigitalMedia #PerformanceMarketing #RemoteWork #CareerGrowth #CreativeLeadershipAbout the company
The Discovery and Conversion Company. Launch Potato connects the world's fastest growing brands to customers at all parts of the consumer journey.
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