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Lifecycle Marketing Specialist
6 days agoWhat's your preference?
Job Description
- Req#: 9e827146-3d56-4863-a179-d953d811ef01
Employer Industry: Education Technology
Why consider this job opportunity:
- Salary up to $70,000
- Comprehensive medical, dental, and vision insurance for employees and their families
- Flexible and encouraged PTO
- Company HSA contribution of $90/month for eligible plans
- 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
- Opportunity to work in a fully remote environment
What to Expect (Job Responsibilities):
- Map the customer journey by designing and implementing multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging
- Create campaigns that build customer loyalty, deepen engagement, and reduce churn through personalized communication
- Collaborate with growth and product teams to identify upsell and cross-sell opportunities that align with customer needs
- Utilize behavioral, demographic, and lifecycle data to deliver targeted messages to different customer segments
- Track, analyze, and report on key lifecycle metrics such as retention, churn, and customer lifetime value
What is Required (Qualifications):
- 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar)
- Strong understanding of customer journey mapping and behavioral triggers
- Proven track record of building and optimizing lifecycle programs that deliver measurable results
- Excellent analytical skills and the ability to work with data to inform decision-making
How to Stand Out (Preferred Qualifications):
- Experience in Ed-Tech or Healthcare industries
#EducationTechnology #MarketingJobs #RemoteWork #CustomerEngagement #CareerOpportunity
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