Adidas
Manager GTM Running (m/f/d) 1
This job is now closed
Job Description
- Req#: 500679
- Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
- Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
- Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
- Execution of a BU GTM strategy that creates demand and drives market share growth
- Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
- Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
- Delivery of content, incl. translation into systems & decks
- Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
- Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
- Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
- Manage and track the implementation of seasonal GTM plans towards markets and channels
- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Fluent in English , an additional European language is an advantage
- Advanced analytical skills and attention to detail
- Can identify process areas to simplify for efficiency
- Strong presentation and communication skills
- Balanced, resilience and collaborative
- University degree or equivalent education required
- 5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
- Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.
KEY RESPONSIBILITIES
GTM MERCH / SEGMENTATION
GTM PLANNING
GTM MARKET INTERACTION
KNOWLEDGE, SKILLS AND ABILITIES
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
About the company
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.
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