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Marketing Analyst, Strategy & Data Science
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Job Description
- Req#: R-033531
Employer Industry: Restaurant and Hospitality
Why consider this job opportunity:
- Salary up to $99,375
- Opportunity for career advancement and growth within the organization
- Engaging work environment that promotes strategic thinking and data-driven decision making
- Chance to influence marketing performance and guest engagement across multiple channels
- Utilize advanced data analytics tools and techniques to drive actionable insights
- Collaborative culture that values curiosity and ownership in projects
What to Expect (Job Responsibilities):
- Conduct hands-on analysis of campaigns, loyalty, CRM, menu, media, and social performance
- Partner with Finance and Marketing leadership to quantify ROI, ROAS, and channel-level effectiveness
- Mine and connect data from various platforms to support segmentation and personalized communication
- Build foundational dashboards for stakeholders to enhance operational visibility and reporting
- Provide structured, self-serve access to insights that drive actionable outcomes for various teams
What is Required (Qualifications):
- 3 to 5 years in marketing analytics, business intelligence, or performance analysis
- Strong SQL and Python skills, along with experience in dashboarding using Power BI, Tableau, or Looker
- Proven ability to analyze and report on ROI, ROAS, segmentation, and campaign lift
- Experience supporting social or brand performance metrics using tools such as Sprout and Meta
- Strong communication skills and the ability to work independently while demonstrating attention to detail
How to Stand Out (Preferred Qualifications):
- Experience in the restaurant, hospitality, or multi-location retail industries
- Familiarity with Online Ordering Platforms and Customer Data Platforms
- Background in data extraction with in-house data warehouses or data lakehouses
- Experience providing menu/culinary, paid, and social media analytics
- Knowledge of tools like Placer AI, GA, and SMG for enhanced data analysis
#RestaurantMarketing #DataAnalytics #CareerGrowth #PerformanceInsights #HospitalityIndustry
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