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Marketing Research & Strategy Manager, Sociology & Cultural Anthropology

Pay70k - 95k / year
Employment typeFull-Time

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  • Job Description

      Req#: 939198981
      Job Description
      We're looking for a Marketing Research& Strategy Manager to join our fun, collaborative college marketing group. The marketing manager is primarily responsible for developing and implementing strategic and creative marketing plans for books and media in their disciplines. The person in this position will work on our market-leading sociology and cultural anthropology lists.

      Marketing managers capture, engage, and nurture leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform.

      An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This is a highly collaborative group and position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. The person will work closely with their sales and market development specialist counterparts and their fellow colleagues in the marketing manager role. There may be variation in the disciplines that marketing managers work on each year, so candidates must be flexible and skilled at pivoting when needed.

      This is a remote position.

      Job Responsibilities include:
      • Create content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year
      • Design and execute comprehensive email marketing strategies that bring MQLs (Marketing Qualified Leads) to the sales team
      • Track ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
      • Develop creative prepublication marketing campaigns, track all reviewers and prospects, and revise messaging as needed
      • Collaborate with editorial teams on messaging and strategy for books and media
      • Work with members of multiple different teams on complex projects to gather necessary information, assets, buy-in, and final approval
      • Attend academic conferences and organize events to drive booth traffic and increase engagement with instructors
      • Visit campuses clustered around academic conferences and meet with professors to do pre-publication research
      • Write copy for select pieces of marketing collateral
      • Design and administer surveys for market development and recently published books and media
      • Work with advertising team on all advertising-related projects (print pieces, online ads, videos, website copy, etc.) to shepherd projects from ideation to completion in a timely manner
      • Engage with instructors using direct marketing techniques and enter information in the CRM with strategies to move the pipeline
      • Present at internal sales conferences twice annually

      Experience and Skills
      Desired Qualifications:
      • Collaborative and enjoy working on a team.
      • Organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes.
      • Analytical and able assess efficacy of marketing activities.
      • Highly disciplined, self-motivated, and able to effectively and accurately prioritize tasks and projects
      • Willing and able to travel several times per year (1-3 times per quarter) throughout the United States and Canada. Travel includes attending academic conferences, meetings with instructors on college campuses, marketing meetings at Norton's headquarters in New York, and Norton sales conferences.

      Required Qualifications
      • A Bachelor's Degree.
      • 3 years of proven experience in marketing or higher education publishing sales preferred.
      • The ability to multi-task and effectively prioritize.
      • Superior verbal and written communications.
      • Employment eligibility to work with W.W. Norton & Company in the US is required.
      • Must be able to work full business hours.

      Compensation and Benefits*

      Currently available benefits include:
      • Annual compensation for this position is $70,000-95,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
      • Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
      • Generous health benefits, including PPO and EPO medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
      • Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
      • Disability and life insurances
      • FMLA, parental and other leave
      • Employee Assistance Program (for mental health, financial planning, and other needs)
      • Company-provided laptop
      • Employee discounts on Norton books
      • Limited matching of employee donations to select non-profit organizations

      *All policies and benefits described are subject to change at any time.
  • About the company

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