Employer Industry: Healthcare Technology

Why consider this job opportunity:
- Industry-leading compensation including salary and equity ownership
- Opportunity to work in a fast-paced startup environment
- Remote-first company, offering flexibility in work location
- Access to essential technologies, including a MacBook and monitor
- Comprehensive benefits package, including Medical & Dental Insurance and 401k
- Collaborative and entrepreneurial work culture that encourages innovation and risk-taking

What to Expect (Job Responsibilities):
- Develop and execute email and automated lifecycle marketing campaigns to drive customer adoption and revenue
- Build nurture campaigns using marketing automation tools through intelligent segmentation and optimization
- Gain a deep understanding of customer goals and how to effectively reach them
- Coordinate messaging strategy throughout the entire customer lifecycle
- Foster strong customer relationships to facilitate cross-selling and upselling of products

What is Required (Qualifications):
- Minimum of 1 year of relevant experience in customer marketing and/or demand generation
- At least 1 year of experience with marketing automation tools (HubSpot experience is a bonus)
- Minimum of 1 year of experience with advertising platforms such as Google, Facebook, and LinkedIn
- Basic copywriting skills for crafting email and ad messaging
- Proven ability to work cross-functionally, particularly with Sales teams

How to Stand Out (Preferred Qualifications):
- Experience working in a high-growth startup environment
- Comfort with performance-based marketing and metrics-based campaign analysis
- Proactive, results-driven approach to campaign management
- Flexibility and initiative in a fast-paced, collaborative environment
- Creative experience in developing marketing content

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