• Job Description

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  About WPP Media
  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
  WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
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  About Opendoor: A Leading WPP Media Brand
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  The purpose of this document is to help prospective team members better understand the role and responsibilities with the position ofu00A0Measurement Lead - Global Prime Video atu00A0OpenDoor, WPPu2019s bespoke global operating model for Amazon.
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  ABOUT WPP & OPENDOOR u00A0
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  At WPP, weu2019re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
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  Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPPu2019s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clientu2019s specific needs and challenges, providing easy access to the right capabilities. And thatu2019s why weu2019ve builtu00A0OpenDooru00A0foru00A0Amazon.
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  OpenDoor u00A0is a unique integrationu00A0ofu00A0the best ofu00A0WPP and Amazon u2013 building on their respective strengths and visions.u00A0Whetheru00A0at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveu00A0impactu00A0u2013 for them to innovate, learn, thrive, and occasionally fail too.
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  The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process.u00A0OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
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  OpenDooru2019s values are built from Amazonu2019s ownu00A0 16 Leadership Principles ,u00A0andu00A0WPPu2019s core values of Open, Optimistic and Extraordinary.u00A0Together, when WPPu2019s Creative Transformation meets Amazonu2019s next-levelu00A0customeru00A0centricity, our people come together to challenge and impact whatu2019s done today and build a better future.
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  By joining OpenDoor,u00A0not only are you joining a cross-function team partnering with one of WPPu2019s top five global clients,u00A0but youu00A0areu00A0alsou00A0taking a step to challengeu00A0yourself and the world around you every day, working in the most unusual way on some of Earthu2019s most ambitious opportunities in marketing, tech, media, business, and creativity.
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  Role Summary and Impact
  We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement Lead - Global Prime Video. This is a Full-Time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses.
  Prime Video is Amazonu2019s entertainment destination for movies, series, documentaries, and live sport. The PV marketing division delivers all communications for the platform, including large tentpole titles such as The Boys and The Rings Of Power, regional content like Paatal Lok and live sports such as the Premier League and the NBA, as well as largescale brand campaigns. OpenDoor is PVu2019s media partner everywhere in the world except North America and Latin America and makes up a considerable proportion of Amazonu2019s global marketing efforts.u00A0u00A0u00A0
  This role reports into OpenDoor Global PV Lead with a dotted line into the Choreograph OpenDoor Lead.
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  • Be responsible for translating client briefs to identify the most appropriate measurement methodologies including predictive modelling such as MMM, survey measurement, digital/ offline testing, audience analytics, digital attribution, and measurement & derivation of various exposure metrics such as multi-media reach, viewability, attention & other metrics.
  • Lead the development of brand and campaign metrics & KPI frameworks to ensure there are clear expectations of what u2018successu2019 looks like.
  • Completing regular measurement audits of Amazonu2019s current capabilities and prioritising recommendations for future improvements to measurement set up based on effort vs return.
  • Identification of appropriate third-party methodologies and data sets to build the measurement data stack that can help build our understanding of client campaign effectiveness.
  • Develop and drive strategic thought for clients drawing from bespoke insights, cultural trends and sound data points in partnership with the strategy teams.
  • Use your expert knowledge of research methodologies and consumer trends to guide measurement best practice and lead dialogues with clients and the agency.
  • Ensuring that measurement and effectiveness is a consideration at all stages of the planning process from strategy development through to activation.
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  • Ownership of client learning agendas.
  • Distill the complexity of multiple research studies into clear media performance themes.
  • Clearly articulate the narrative from research/effectiveness studies u2013 what is working, what isnu2019t working and what should be done in the future to improve campaign performance.
  • Work with the strategy, data strategy, planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.
  • Lead on target setting and forecasting for future campaign performance based on an understanding of historic performance trends/analysis.
  • Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.
  • Leadership of PV Measurement teams across multiple regions to ensure consistency in approach, application and knowledge sharing.
  • Be the SPOC for developing proposals, developing proof of concept and own responsibility of delivery of sanctioned projects in partnership with Choreograph or other WPP business units for driving an incremental scope and revenue.
  • Partner with the global and regional PV client leadership and the global Choreograph teams to build uniformity and highest standard of the measurement approach.
  • Drive the periodic client QBRs working with the global leads for the global QBRs and other client reporting regarding the progress of the measurement vertical.
  • Contribute to knowledge sharing, scripting playbooks/ best practice guides, thought leadership POVs and drive industry recognition and stature in the domain of measurement and analytics.
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  Skills and Experience
  At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
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  • Excellent knowledge of advanced measurement methodologies including marketing mix modelling, audience analytics, qualitative & quantitative research, measurement frameworks, learning agendas, testing methodologies, digital attribution and knowledge of various operating campaign metrics.
  • Relevant sector-specific experience necessary in Entertainment and ideally Content Streaming services
  • Preferred, not essential - Strong working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, Lumen, Ipsos, BrandWatch, Meltwater, YouGov Profiles + YouGov BrandIndex.
  • Strong commercial accumen with the skills to drive efficiencies and revenue.
  • Budget and resource management.
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  BONUS POINTS u00A0
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  • Manage and mentor junior team members on a day-to-day basis.
  • Write thought leadership pieces promoting excellence in insight and audience understanding.
  • Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events
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  Life at WPP Media & Benefits
  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. u00A0u00A0 u00A0
  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  
  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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  Please note this is a UK based role and requires individuals to have the right to work in this location
  Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.
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  While we appreciate all applications received, only those candidates selected for an interview will be contacted.u00A0
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  #LI-Promoted
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• About the company

  GroupM is the world’s leading media investment company. We make advertising work better for people.

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