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Omnichannel Marketing Specialist
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Job Description
- Req#: R 2025 3166
Employer Industry: Higher Education
Why consider this job opportunity:
- Comprehensive benefits package aimed at supporting the well-being of employees and their families
- Opportunity for career advancement and growth within the organization
- Work remotely, providing flexibility in your work environment
- Collaborative and supportive organizational culture focused on innovation
- Engage in meaningful work that positively impacts student experiences
What to Expect (Job Responsibilities):
- Administer, maintain, and enhance engagement content across multiple Marketing & Enrollment channels
- Design processes and communication flows for the transition from AI Chat to LiveAgent Chat
- Collaborate with various teams to optimize conversations and bot training according to UX guidelines
- Analyze student experience across multiple channels and recommend optimizations
- Develop and utilize reporting systems for performance management and KPI tracking
What is Required (Qualifications):
- Bachelor's degree in business administration, marketing, information technology, computer science, or a relevant field
- 3-5 years of experience with Salesforce ecosystem platforms, including CRM and LiveAgent
- 3-5 years of experience managing content for upper-funnel engagement strategies
- Strong analytical skills for performance and trend analysis
- Demonstrated experience in stakeholder management and building partnerships
How to Stand Out (Preferred Qualifications):
- Experience creating User Interface/User Experience designs for web and mobile
- Background in higher education or technology-driven enterprises
- Knowledge of programming languages such as Apex, JavaScript, and SOQL
- UAT/Regression testing experience
- Experience supporting internal users of Salesforce platforms
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