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Omnichannel Marketing Specialist
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Job Description
- Req#: R 2025 3166
Employer Industry: Higher Education
Why consider this job opportunity:
- Salary offered commensurate with experience and qualifications
- Comprehensive well-being benefits for you and your family
- Opportunity for career advancement and growth within a supportive academic environment
- Work remotely with flexible scheduling options
- Engage with innovative technologies to enhance student experiences
- Collaborate with diverse teams to make a meaningful impact on student engagement
What to Expect (Job Responsibilities):
- Administer, maintain, and enhance student-facing engagement content across multiple marketing and enrollment channels
- Design processes and communication flows for AI Chat and LiveAgent Chat platforms to optimize student interactions
- Analyze performance metrics across various channels and make recommendations for improvements
- Collaborate with cross-functional teams to create and optimize bot training and conversational experiences
- Develop and utilize reporting tools within Salesforce to track Key Performance Indicators and provide insights to leadership
What is Required (Qualifications):
- Bachelor's degree in business administration, marketing, information technology, computer science, or a relevant field
- 3-5 years of experience with Salesforce ecosystem platforms, including CRM and LiveAgent
- 3-5 years of experience managing content for upper-funnel engagement strategies
- Strong analytical skills with the ability to perform detailed performance analysis and trend recommendations
- Proven experience in stakeholder management and building partnerships across different levels
How to Stand Out (Preferred Qualifications):
- Experience in higher education and technology-driven enterprises
- Familiarity with User Interface / User Experience designs for web and mobile
- Knowledge of programming languages such as Apex, JavaScript, and Salesforce Object Query Language (SOQL)
- UAT/Regression testing experience
#HigherEducation #RemoteWork #CareerGrowth #Salesforce #StudentEngagement
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