• Job Description

  Req#: 230BBA042E
  Paid Ads Specialist (Google Ads, Meta, LinkedIn - Performance Marketing, Remote, U.S. Hours)
  About the Role
  
  We're hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
  
  This is a hands-on role where you'll manage the full funnel - from campaign strategy and targeting to optimization and reporting - with a clear focus on ROI, lead generation, and scalable growth.
  
  If you're analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
  
  Responsibilities
  Strategy & Planning
  
  • Develop and execute paid advertising strategies aligned with business goals
  • Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
  • Conduct audience research, keyword analysis, and targeting strategy
  • Forecast budgets and expected performance with marketing leadership
  
  
  Campaign Management & Optimization
  
  • Create, test, and optimize ad creatives, copy, and landing pages
  • Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
  • Run structured A/B tests to improve performance
  • Use automation features such as Performance Max and Dynamic Search Ads
  • Continuously improve conversion rates and campaign efficiency
  
  
  Collaboration & Coordination
  
  • Work with content, design, and analytics teams to ensure campaign alignment
  • Align paid media efforts with overall marketing and brand strategy
  • Stay updated on platform features and coordinate with platform representatives
  
  
  Analytics & Reporting
  
  • Track and analyze campaign performance across platforms
  • Prepare weekly and monthly performance reports
  • Identify trends and provide actionable insights and recommendations
  • Refine targeting, creative, and budget allocation based on data
  
  
  Requirements
  
  • Proven experience managing paid ad campaigns (Google Ads and Meta required)
  • Strong understanding of PPC metrics, attribution models, and conversion tracking
  • Hands-on experience with:
  • Google Analytics
  • Google Tag Manager
  • Strong analytical skills with the ability to make data-driven decisions
  • Excellent communication, organization, and project management skills
  • Comfortable working remote during U.S. business hours
  
  
  Nice to Have
  
  • Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
  • Familiarity with automation tools, scripts, and dynamic campaigns
  • Experience with landing page optimization and funnel strategy
  • Experience managing ad budgets of varying sizes
  • Knowledge of remarketing and multi-touch attribution
  
  
  Tools & Tech
  
  • Google Ads
  • Meta Ads (Facebook/Instagram)
  • LinkedIn Ads
  • Google Analytics
  • Google Tag Manager
  • Paid media and reporting tools
  
  
  Why Join
  
  • Own and scale paid acquisition campaigns across multiple platforms
  • Direct impact on revenue, leads, and ROI growth
  • Work in a data-driven, performance-focused environment
  • Opportunity to test, experiment, and optimize at scale
  • Fully remote role with strong ownership and autonomy
  
  
  What Success Looks Like
  
  • Improved ROAS, CPA, and campaign efficiency
  • Consistent growth in leads and conversions
  • Effective use of ad budgets
  • Strong reporting and actionable insights
  • Continuous optimization and performance improvements
  
  
  Apply Now
  
  If you're a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we'd love to hear from you.
  
  Apply now and drive measurable growth through paid marketing.

• About the company

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