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Paid Media Specialist
7 days agoWhat's your preference?
Job Description
- Req#: JR113419
Employer Industry: Software for Trades
Why consider this job opportunity:
- Salary up to $103,800
- Opportunity for career advancement and growth within the organization
- Flexible time off with ample learning and development opportunities
- Comprehensive health and wellness benefits including company-paid medical, dental, and vision
- Support for family planning and parental leave, including fertility services and adoption reimbursement
- Recognition and rewards for exceptional work through peer-nominated awards and Bonusly
What to Expect (Job Responsibilities):
- Assist channel managers in developing, implementing, and optimizing paid media campaigns across various platforms
- Conduct keyword research to identify expansion opportunities and eliminate waste in existing PPC campaigns
- Optimize ad copy and creative assets to maximize campaign impact across objectives
- Monitor campaign performance and provide recommendations on bid adjustments and budget mix
- Analyze campaign data to identify trends and opportunities for improvement across marketing channels
What is Required (Qualifications):
- Bachelor's degree in Marketing, Advertising, or a related field
- 1-2 years of experience in performance marketing, focusing on paid search or paid social
- Expert-level knowledge of at least one paid media platform (e.g., Google, Meta)
- Strong analytical skills and experience with data analysis tools such as Google Analytics
- Excellent written and verbal communication skills
How to Stand Out (Preferred Qualifications):
- Experience with A/B testing and campaign optimization techniques
- Experience in B2B marketing
#Software #PerformanceMarketing #CareerOpportunity #CompetitivePay #HealthBenefits
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