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Principal Marketing Specialist- Customer Experience Strategist
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Job Description
- Req#: R-8927
Employer Industry: Vision Care Services
Why consider this job opportunity:
- Salary up to $165,375
- Opportunity for eligible bonuses and commissions as part of the compensation package
- Comprehensive benefits package offered by the employer
- Potential for significant career advancement within the organization
- Collaborative work environment with cross-functional teams
- Role serves as a mentor and subject matter expert for other market managers
What to Expect (Job Responsibilities):
- Lead the development and execution of the customer experience (CX) marketing strategy and roadmap
- Oversee member segmentation development, persona development, and journey mapping with cross-functional partners
- Identify business opportunities and manage major initiatives through research and market trend analysis
- Serve as the CX program owner, ensuring alignment of tactics and budgets with strategic objectives
- Collaborate with market managers and the communications team to ensure effective program positioning and promotion
What is Required (Qualifications):
- Bachelor's degree in Business, Marketing, or a related field, or equivalent experience
- Eight years of experience in marketing
- Proven experience managing external agency partner relationships and negotiating contracts
- Advanced understanding of CX concepts and execution techniques
- Strong project management and collaboration skills, with the ability to work across technical and business teams
How to Stand Out (Preferred Qualifications):
- Experience managing and forecasting marketing budgets to meet yearly sales targets
- Skilled at analyzing and transforming complex data into actionable insights
- Ability to navigate uncertainty and synthesize information for informed decision-making
- Proven ability to elevate corporate brand perception through effective marketing strategies
#VisionCare #MarketingStrategy #CustomerExperience #CareerGrowth #Collaboration
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