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Research Analyst, Media Insights & Channel Strategy (Remote)
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Job Description
- Req#: 744000104747827
Employer Industry: Healthcare and Pharmaceutical Marketing
Why consider this job opportunity:
- Competitive wages and comprehensive benefits package, including health and dental insurance
- Opportunity for career advancement and growth within the organization
- Flexible spending account and 401k plan with matching contributions
- Paid holidays, vacation, sick days, and personal days
- Unique chance to work at the cutting edge of healthcare innovation and data analysis
- Collaborative work environment with a focus on impactful healthcare solutions
What to Expect (Job Responsibilities):
- Extract and interpret insights from large-scale syndicated studies regarding HCP and patient media interactions
- Conduct competitive advertising analysis to understand investment and messaging strategies
- Provide actionable data insights to assist clients in prioritizing media channels
- Design and deliver high-quality PowerPoint presentations that offer strategic perspectives on media consumption
- Synthesize qualitative attitudes with quantitative behaviors to develop comprehensive audience profiles
What is Required (Qualifications):
- Minimum of 3 years of experience at a media planning agency, communications consultancy, or healthcare research firm
- Familiarity with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar
- Strong understanding of the healthcare/pharma media landscape
- Proven ability to translate audience consumption data into actionable insights
- High proficiency in Excel and PowerPoint, with experience in cross-tabulation platforms
How to Stand Out (Preferred Qualifications):
- Direct experience with M3 MI platforms and data
- Familiarity with data visualization/dashboard tools like Power BI, Dapresy, or Tableau
- Educational background in Advertising, Communications, Marketing, or a related field
#HealthcareMarketing #DataAnalysis #CareerOpportunity #CompetitiveBenefits #RemoteWork
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