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Salesforce Marketing Cloud Campaign Manager
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Job Description
- Req#: 93225
Employer Industry: Insurance and Financial Services
Why consider this job opportunity:
- Salary range up to $128,000
- Discretionary bonus eligible, providing additional financial incentives
- Comprehensive benefits package including leave programs, adoption assistance, and student loan repayment programs
- Opportunity for career advancement within a Fortune 100 company
- Fully remote work flexibility, allowing for a better work-life balance
- A commitment to diversity, equity, and inclusion, fostering a welcoming workplace culture
What to Expect (Job Responsibilities):
- Configure and deploy email and multichannel campaigns in Salesforce Marketing Cloud using various tools
- Personalize email content using AMPscript and manage data extensions for accurate targeting
- Develop and maintain multi-step customer journeys based on business and behavioral events
- Conduct testing of content, data logic, and audience segmentation to ensure compliance
- Provide technical support and consultation to campaign stakeholders and assist with platform documentation
What is Required (Qualifications):
- 8+ years of experience with traditional marketing automation platforms and 3+ years of hands-on experience with Salesforce Marketing Cloud
- Strong proficiency in AMPscript, SQL, and HTML/CSS for email personalization
- Experience with Journey Builder, Automation Studio, Email Studio, and Contact & Content Builder
- Knowledge of data extensions, campaign targeting, and dynamic content logic
- Ability to work collaboratively with internal partners across various teams
How to Stand Out (Preferred Qualifications):
- Experience in a similar role within the insurance or financial services industry
- Familiarity with compliance regulations such as CAN-SPAM and GDPR
- Proven track record of successful campaign execution and data integration
- Strong analytical skills to assess campaign performance and optimize strategies
- Effective communication skills for collaboration and training purposes
#Insurance #MarketingAutomation #RemoteWork #CareerGrowth #DiversityAndInclusion
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