At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

Waterford and Wedgwood, a part of Fiskars Group

Senior Brand Manager

OUR ROLE

As a Senior Brand Manager, you will be responsible for all consumer facing marketing activities for our luxury and heritage portfolio of brands, with a distinct focus on Waterford and Wedgwood. This position is based in New York, NY and reports to our Head of Marketing. The role is full-time and is hybrid (Tuesday-Thursday in Office). The role ensures world-class implementation of the Global Brand and Marketing strategy, including media planning, campaigns, experiential, consumer promotions and new product launches through cross-functional coordination and thoughtful communication with internal PR, Communications, Merchandising, Social Media, Trade Marketing, and Creative teams.

With the clear objective of leading future growth of our iconic brands, you will also be responsible for budget management & planning, performance tracking, target setting, project management, and delivering internal visibility. You will report directly to the Head of Marketing, Americas.

WHAT YOU’LL DO AT WATERFORD AND WEDGWOOD

Responsibilities:

• Plan, launch and support execution across all marketing touchpoints in collaboration with our in-house creative, PR, and merchandising teams to ensure the brand lens is applied at all times

• Localize and translate the overall brand strategy for both critical target markets, as well as national activation and execution

• Influence global product marketing strategy based on relevant, data-driven consumer insights

• Manage the brand and marketing timelines, deliverables and budgets for their projects and product launches. They will also be responsible for hiring and managing any external agency partners we may need to create campaigns and assets

• Maintain regular contact and routines with cross-functional teams that deliver packaging, product copy, in-store materials and product visuals to ensure full collaboration and transparency

• Establish KPIs and benchmarks, track performance, establish NPS process, conduct root cause analysis, and drive solutions to open and close performance gaps

• Execute traffic-driving marketing and retail programming for new branded retail locations

• Bring an entrepreneurial and commercial mindset to the Brand Activation process through consumer connection and communication

• Identify and suggest solutions to internal process enhancements

• Identify and suggest solutions to technological or enablement opportunities

WHO YOU ARE

Experience:

• 7+ years in progressive brand or marketing roles in consumer goods space

• Agency experience, and/or agency management experience preferred

• Proven ability to develop brand and marketing strategies, and clearly communicate recommendations to Senior Management

• Proven ability to lead and manage overlapping projects, priorities, and complex workstreams in a matrixed organization

• Passion, understanding, and interest in the luxury CPG space, with a focus on the home and tabletop industry

• Positive, solutions-driven mindset willing to confidently bring thoughtful, creative ideas to improve internal and external initiatives

• Empathetic curiosity for an ever-evolving luxury customer

• Bachelor’s Degree in Business, Marketing or related/relevant field

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your resume today! Don’t worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

Last day of application:

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At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.

Employee Support: Life happens, and we’re here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Our brands are present in more than 100 countries and we have more than 350 own stores. We have 7,000 employees and our global net sales in 2022 were EUR 1.2 billion.

We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth.

Read more: fiskarsgroup.com

US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment.

If you are an individual with a disability and need assistance applying for employment, please let us know by emailing applicants@fiskars.com . It may take up to one business day for a response.

More information about Equal Employment Opportunity can be fo und here a nd Pay Transparency can be foun d here .