Position Title: Senior Brand Manager - Malibu
Location: New York, NY

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $127,900 to $175,900, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Senior Brand Manager, Malibu will work closely with the Brand Director of Maibu & Kahlúa in driving the growth agenda for Malibu. He/she/they will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve three critical goals; 1) build brand equity, 2) grow household penetration and 3) drive brand performance via long-term, profitable growth. The Sr. Brand Manager with lead multiple cross functional project teams involving Marketing Accelerator/Media Team, Finance, Shopper Marketing, Field Marketing, Global Marketing, and Innovation. He/she/they will partner with relevant Brand Companies and Agencies to develop local brand plans, Media to Shelf programs and platforms that are consistent and align with global brand positioning.

This exciting role requires a dynamic and experienced Senior Brand Manager who has a strong marketing, analytical and innovation background. Critical skills/capabilities:

• Strategic Planning: Support the annual strategic planning process by leading the development of breakthrough consumer centric programs.
• Agency management: Write inspiring briefs for agencies, provide effective and timely feedback, and unleash the full potential of our partners.
• Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.
• Agile: Results-orientation and ability to operate with agility to run with test and learn approach.
• Collaboration & Integration: Lead a cross functional and agency working team, which includes but is not limited to the global brand owners, agencies, field marketing, sales, consumer insights, marketing accelerator/media and other business departments fostering and building a strong multi-functional team.
• Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.
• Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.
• Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Job Requirements:

This role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach where necessary. Must be skilled at leading and influencing teams.

a. Education: Minimum Bachelor’s degree (or equivalent); MBA or advanced degree preferable

b. Experience / Background:

• 7+ years of business experience, with most recent experience in a manager or senior manager level role in wine & spirits, CPG, creative agency, or media agency on the client side.
• Managed large and culturally iconic brands with large A&P spends.
• Developed brand strategies grounded in insights and analytics.
• Managed and partnering with a broad set of stakeholders in a matrix organization as well as external agency partners.
• Directly managed financials and business performance including budget management.
• Supported or led the development of a national brand plan.

c. This position may travel up to 20% of the time.

Ready to work with spirit? Read on…

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses
• Domestic & international career development opportunities
• Competitive paid time off plan + wellbeing days
• Medical, dental, vision and life insurance
• Product allowance to enjoy on Pernod Ricard products
• Gym reimbursement
• Employee Assistance Program
• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms .

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