We have a fantastic opportunity for a Senior Brand Manager to take leadership in growing a critical brand with the GSK Respiratory portfolio. Engage and inspire others to adopt a ‘customer-centric’ approach to marketing. This includes delivering value by ensuring that patients and customers needs are exceeded and that all our marketing activities are aligned to their needs.

This is an important role within GSK’s critical respiratory franchise, working specifically on one of the largest medicines within the UK Commercial company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients, and always do the right thing.

This is a role that will need to develop deep understanding of the respiratory disease area, brand performance, and identify key barriers and drivers of growth. Working closely with the Marketing Director, your direct reports and a cross-functional team, you will use this to develop and execute impactful strategies.

You will be a valued member of a cross-functional team who brings the voice of the customer along with data and insights to create marketing deliverables that create value. You will manage a team of 1-3 brand managers and also support a large multi-role salesforce.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will

• Set a clear vision for the brand, orchestrating a coordinated customer-centric experience across multiple channels. Ensure user journeys are targeted and personalised to specific customer segments and objectives. Ensure KPIs are in place to measure impact, effectively optimise, and guide future decision-making.
• Prioritise effectively in an agile way to develop and deliver the strategies and tactics that will have the biggest impact in a highly competitive external environment.
• Bring a deep understanding of the customer through close collaboration with commercial operations and medical colleagues. You will use this knowledge to uncover insight and develop more focused plans to create value. You will proactively share local insights with relevant GSK stakeholders, including the global team.
• Utilise the latest tech, including AI, in order to best meet evolving customer needs and preferences.
• Combine data and insight to continuously identify opportunities to improve customer engagement and bring brand, market, and industry knowledge to guide user journeys. Apply an agile test, learn, and iterate approach to bring fast and improved campaigns to market.
• Ensure all activities follow the requirements set out within our internal and external operating frameworks, including the GSK Code and ABPI Code.

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Omnichannel marketing expertise
• Deep experience of Primary Care, Secondary Care or Payer marketing of General Medicines.
• Experience working in large cross-functional marketing teams
• Proven experience of developing and delivering on strategic plans
• Knowledge of the UK Health system
• Strong understanding of ABPI code and UK governance environment

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Agile ways of working
• Data driven mindset
• Previous line management experience
• Operated in or worked closely with a large salesforce
• Respiratory therapy area experience

Closing Date for Applications – 19 April 2024 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive

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