Job Title: Senior Director, Integrated Marketing Communications

Salary Hiring Range: $150,000- $175,000 annually (paid bi-weekly)

NOTE: Competitive salary commensurate with experience

FLSA: Exempt

Department: Marketing and Communications

Job Summary:

As Senior Director, Integrated Marketing Communications, you will lead all aspects of integrated marketing communications and will work closely with the SVP Global Brand Experience to develop strategies for events, campaigns, digital and content marketing for all entities and stakeholders within the ANA Enterprise. You will be responsible for managing the day-to-day operations and activities for the development and execution of integrated and data-driven integrated marketing communications strategies to drive business objectives, goals and results, and ROI to achieve the goals & objectives of the ANA Enterprise strategic plan. As Senior Director, you are a servant leader, as well as an ambitious person who isn’t afraid to step up and disrupt the status quo.

WHAT YOU WILL DO:

• Develops comprehensive awareness of and relationships with diverse stakeholder community to effectively deliver marketing and communications strategies in support of strategic goals and objectives.
• Defines, articulates, and implements marketing communications strategies to elevate awareness and understanding of the organization’s mission, goals, and activities for both revenue driven and mission driven activities.
• Oversees the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs and campaigns, driving meaningful progress and growth.
• Builds capability, specifically digital marketing capability and aligns activities with our digital customer experience team and strategy.
• Role models a digital-first and data driven philosophy across marketing communications strategies and channels.
• Partners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activities.
• Works directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms.
• Collaborates with Marketing and Communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impact.
• Responsible for recruiting, hiring, retaining, and supervising individuals in the team and providing coaching, mentoring and feedback to team members.
• Shapes data ROI reporting to provide insights on attribution, campaigns, as well as disseminating this information to business partners to better inform them of the work, results and ROI. Leverages data to perform analytics and drive data-based decision making.
• Together with content team, develops content marketing vision, capability and operating model and integrates capability across all aspects of marketing and communications.
• Manages budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROI.
• Responsible for performing general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitive.
• Establishes, communicates and implements best practices together with digital capability to further our customer-first, digital-first roadmap and supports Digital Director in rolling out digital marketing best practices across all marketing and communications capabilities.

WHAT YOU BRING TO THE ANA

• Analytical and creative thinker
• Exceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertising.
• Excellent visual presentation and writing skills, and the ability to express complex information in a simple way
• Demonstrated experience segmenting and targeting audiences and markets to serve relevant messages and content.
• Demonstrated ability to work with diverse clients
• Demonstrated ability to build trusted advisor relationships with clients
• Strong customer service skills and customer relationship management experience
• Ability to effectively prioritize and execute tasks in a high-pressure environment
• Ability to learn at a fast pace and to communicate effectively both written and verbally
• Understanding of enterprise-level IT principles and omni-channel marketing best practices
• Unparalleled attention to detail
• Effective communication and interpersonal skills
• Proficiency with Microsoft Office software
• Strong project management skills and organization
• Strong work ethic and positive attitude

Additional Qualifications:

• Collegial, positive, innovative work style
• Ability to multi-task without losing critical attention to detail
• Ability to work collaboratively and in teams in a busy work environment
• Flexibility and diplomacy in dealing with changing priorities and demanding workload

Preferred Skills & Experience

Client Relationships, Coaching, Mentoring, Managing Processes, Initiative-taking, Marketing Plan, Marketing Strategy, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy

Education/Related Work Experience:

An undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred.

Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing or directing a marketing team, 8-10+ preferred. Association experience and healthcare or nursing professional knowledge desirable but not necessary.

Work Schedule:

Hybrid: Employees are considered Hybrid if they are regularly scheduled to work in at least 20% of their work week or work month in an ANA Enterprise Office.

Hybrid employees are expected to travel to the office when requested and/or when necessary to achieve results or meet business needs.

Location:

Our main office is located at: 8515 Georgia Ave., Suite 400, Silver Spring, MD 20910

• The ANA Enterprise will hire primarily from the District of Columbia (DC), Maryland (MD), and Virginia (VA).
• Candidates may apply from other U.S. states and territories; however, prior to being granted an interview by a HR and/or a hiring official, the ANAE Risk and Compliance office must approve that the U.S. state or territory is registered or able to be registered to conduct business with the ANAE.
  
  

The following locations are not approved for remote work:

• California
• Ohio
• U.S. Territories
• Minnesota
• Washington
• North Dakota
• Wyoming
• International locations

Learn more about the American Nurses Association Enterprise:

https://www.nursingworld.org/ana-enterprise-jobs/

https://www.linkedin.com/company/american-nurses-association

The American Nurses Association Enterprise:

Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.

Equal Opportunity Employer:

The ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.