• Job Description

  Req#: b14a70f512bb

  About the Role

  Cocofloss is a new kind of oral-care company where great oral care habits start with joy, not dread. We bring the joy to routine through dentist-designed, high-performance products that work, rebuild, and nurture both oral health and overall well-being. Founded by two sisters — a health-obsessed dentist and a creative-obsessed CEO — we've perfected new oral care solutions that give us that "dentist-level clean" and shine so we can all be Brighter Every Day.

  We’re looking for a creative, strategic, and performance-oriented Senior Director to lead our brand function, developing innovative brand strategies to establish Cocofloss as a leader in the oral wellness sphere. As the steward of our brand function, you should have the creativity and intuition to develop distinctive campaigns that resonate, the leadership skills to inspire alignment with cross functional partners, and the analytical skills to effectively manage budgets and KPIs.

  
  You will play a foundational role in helping to build out our in-house brand powerhouse – building out our core functions, processes, systems, and culture. You will collaborate extensively with our growth, sales, creative, and digital teams, reporting to the cofounder and CEO.

  What You’ll Do:

  • Develop and lead our brand function, managing creative and brand strategy, product marketing, content marketing, retail marketing, partnerships, brand media campaigns, sampling, events, organic social, and PR
  • Own and scale brand marketing budget, execution, and KPIs
  • Design and execute integrated product and campaign launch strategies to support both brand and Growth goals
  • Partner closely with Growth to drive a full-funnel marketing approach to maximize brand reach and efficiency, leveraging
  • Manage external media, creative agencies, and internal teams to deliver outstanding brand touchpoints
  • Develop, implement, and own our integrated marketing calendar, incorporating innovative strategies to maximize our brand reach and resonance
  • Hire, coach, and mentor direct reports to build a best-in-class brand team

  What You’ll Bring:

  • 9+ Years Proven Experience: Demonstrated success scaling omnichannel brands through powerful experiences and storytelling. Experience managing media budgets, reporting, and KPIs; with a track record of delivering measurable growth and engagement. Experience building and mentoring high-performance teams – having directly managed various functions including brand strategy, product marketing, partnerships, content, organic social, etc.
  • Leadership: You are a player coach – willing to dive to help get the job done – and you’ve inspired teams to collaborate deeply to deliver outstanding, creative work. You set consistently high standards, while fostering agility and learning through action.
  • Strategy: You take a holistic approach to marketing, combining strategy, narrative, and aesthetics. You deliver campaigns with a distinct POV that unlock new opportunities.
  • Data-Driven Mindset: Proficient leveraging consumer insights, market research, AI, and analytical tools to inform brand strategy and opportunities. Experience building and managing brand dashboards, reporting, and KPIs; and working with media mix models.
  • Process-Design: Experience building, implementing, and leading best-in-class processes and workshops to build a highly strategic and impactful team.

  • Retail Experience: Experience spearheading and supporting successful brand launches across major retailers like Sephora, Ulta, or Target.

• About the company

  Relax and floss with Cocofloss! Infused with soothing coconut and fruit oils, this super-cleansing, woven dental floss makes smiles blissfully bright.

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