• Job Description

  Req#: 105063

  Job Details

  Job Location: PHL Fishtown Offices - Philadelphia, PA

  Position Type: Full Time

  Salary Range: $195,000.00 - $210,000.00 Salary/year

  Job Category: Salary

  Description

  HOW YOU WILL CONTRIBUTE TO LA COLOMBE'S MISSION

  La Colombe is seeking an energetic and collaborative marketing leader to drive the brand's next phase of

  growth. As the Senior Director of Brand Activation, you will play a pivotal role in enhancing the awareness,

  visibility, and adoption of La Colombe's products and brand. This is a key member of the marketing

  leadership team accountable for developing overall brand activation strategies, consumer leadership, and

  brand awareness and reach plan development and delivery. Your mission will be to strategically connect

  our brand with a broader audience, creating excitement and fostering consumer loyalty.

  YOUR MAIN RESPONSIBILITIES

  · Drive the concept and execution of 360 activation plans collaborating with cross-functional teams

  · Lead cross-functional integrated marketing planning and project management to align efforts

  across the organization.

  · Manage the cross-channel marketing calendar to ensure cohesive and synchronized marketing

  efforts.

  · Lead and manage strategic collaborations and partnerships.

  · Provide leadership to teams driving social media, media relations, PR, and influencer marketing.

  · Collaborate with business channels, product strategy, and marketing teams to align objectives

  and tactics.

  · Enhance brand and product awareness through culturally relevant and brand-consistent

  initiatives.

  · Manage relationships with media agencies to optimize media strategies and campaigns.

  · Work closely with the creative team to ensure marketing efforts are innovative and on-brand.

  · Develop tools for tracking awareness and measurement KPIs for owned channels.

  · Collaborate with teams (Product, Creative, Communications, PR, digital, Impact, etc.) on 360

  campaign process for all markets to ensure all touch points reflect brand messaging

  · Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned

  with brand objectives

  · Build annual and seasonal integrated marketing strategy and campaign plans that deliver both on

  brand and business goals, working closely with various cross-functional teams.

  · Lead annual and seasonal marketing calendar development and management drive visibility

  across the org

  COMPENSATION

  · Salary: $195k - $210k

  · Bonus Potential: 30%

  · Year 1 PTO: 22 Days

  · Paid Holidays: 8 Annually + 3 Floating Holidays

  · Eligible for Medical, Dental, Vision and Supplemental Insurances

  · FREE Coffee Every Week!

  · 401(k) with a company match first of the month after one month of employment!

  · 2 Volunteer Days Annually

  Qualifications

  
  

  WHAT YOU WILL NEED

  • Experience: 10-15 years in marketing, with a focus on brand activation and leadership roles.
  • Skills:
    • Agency management – Proven experience managing relationships with media and creative agencies.
    • Team management – Strong leadership skills with a track record of managing and developing high performing teams.
    • Project Management – Excellent project management abilities, with a knack for overseeing complex, cross functional initiatives.
  • Education: Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.
  • Soft Skills:
    • Entrepreneurial mindset with the ability to innovate and drive initiatives.
    • Strong collaborative skills, capable of working effectively across various teams.
    • Results-oriented with a strong focus on execution and getting things across the finish line.
  • Technology: Proficient with marketing technology tools and platforms.

• About the company

  La Colombe Coffee Roasters is a US coffee roaster and retailer headquartered in Philadelphia.

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