• Job Description

  Req#: 175414
  Position Summary About Orlando Health Founded more than 100 years ago, Orlando Health is a not-for-profit healthcare organization with a long tradition of serving its many and varied communities. With physicians in more than 100 specialties, the healthcare system attracts patients from across the state, region and nation. The healthcare system encompasses award-winning hospitals, stand-alone emergency departments, behavioral health care, skilled nursing facilities, rehabilitation services and urgent care locations. Our network of primary care physicians and specialists extends from the Atlantic to Gulf coasts and spans more than a dozen counties. Orlando Health is nationally recognized for its pediatric and adult trauma programs as well as its high-performing community hospitals and specialty hospitals. Each year, we welcome more than 20,000 babies across the system and care for the most fragile in one of the nation’s largest neonatal intensive care units. The most-advanced care is offered through our specialty institutes that connect clinical excellence, education and research programs in our core services. With a robust graduate medical education program that hosts more than 350 residents and fellows each academic year, Orlando Health continues its pioneering research that includes therapies for end-stage breast cancer, identifying biomarkers to detect traumatic brain injury and offering first-in-the- world expanded access for an experimental advanced melanoma treatment. Last year, the healthcare system provided more than $1.3 billion in total community impact in the form of charity care, community benefit programs and services, and community building activities. About the Senior Director of Sports Partnerships The Senior Director of Sports Partnerships is responsible for leadership at the system level to develop, implement, maintain, and evaluate sports partnerships and marketing efforts that effectively support Orlando Health’s mission, vision, and operations. Responsibilities Develop and implement strategic goals that support Orlando Health’s mission, vision, and operations. Work with the Assistant Vice President of External Affairs and Community Benefit to develop and maintain high profile relationships with key sports partners and organizations to promote Orlando Health’s services and drive business. Oversee the integration and management of corporate social responsibility efforts with sports partners. Lead the development and implementation of a strong, cohesive sports partnership brand for Orlando Health. Collaborate with Orlando Health departments to help implement growth strategies related to sports partnerships, orthopedics, and other identified areas of care. Collaborate with Marketing and Communication team to leverage partnerships to promote the Orlando Health brand and services. Act as lead management support between physicians, organized sports, and athletic partnerships and as a lead conduit in supporting strategies, which ultimately drive net-new business for Orlando Health. Work with external partners to leverage Orlando Health’s relationships with new and existing sports partners. Support Marketing and Communication team and sites i.e., Orlando Health Jewett Orthopedic Institute in building volume in identified areas. Utilizes planning tools including research, market assessment, market segmentation, and strategic development and tactics such as brand development, outreach (health fairs, screens), promotion/strategic partnerships, advertising and collaterals, promotional products, direct mail (customer relationship marketing), special events, media relations, community relations and sponsorships, physician relations, web, and speaker’s bureau. Responsible for tracking and addressing sports partner and athlete needs and expectations and modeling demand for services. Support leadership in strategic planning for current and future efforts. Support physician and team member engagement. Identify, actively engage, build, and manage collaborative relationships with leadership, service line leadership, physicians, and other internal and external partners to promote sports partnership initiatives and tell Orlando Health’s story. Work with Community Benefit, Government Affairs and Public Policy, Community Relations, Diversity and Minority Business Development, Media Relations, and the Assistant Vice President of External Affairs and Community Benefit to coordinate and implement community activities related to sports. Responsibilities may include gathering information, materials and resources, monitoring timelines for implementation, volunteer management and event evaluation by making discretionary decisions about event planning, implementation, and evaluation. Oversee communications to keep leadership, team members, sports partners, athletes, and community informed of Sports Partnerships’ activities, opportunities, and efforts. Maintain reasonably regular, punctual attendance consistent with Orlando Health policies, ADA, FMLA and other federal, state, and local standards. Maintain compliance with all Orlando Health policies and procedures. Qualifications Education/Training Bachelor’s degree in business administration, marketing, community relations, mass communication, or related field required. Master's degree preferred. Experience Five (5) years of experience in a leadership role in marketing, operations, sports management, healthcare, or related field.
  Education/Training Bachelor’s degree in business administration, marketing, community relations, mass communication, or related field required. Master's degree preferred. Experience Five (5) years of experience in a leadership role in marketing, operations, sports management, healthcare, or related field.
  Develop and implement strategic goals that support Orlando Health’s mission, vision, and operations. Work with the Assistant Vice President of External Affairs and Community Benefit to develop and maintain high profile relationships with key sports partners and organizations to promote Orlando Health’s services and drive business. Oversee the integration and management of corporate social responsibility efforts with sports partners. Lead the development and implementation of a strong, cohesive sports partnership brand for Orlando Health. Collaborate with Orlando Health departments to help implement growth strategies related to sports partnerships, orthopedics, and other identified areas of care. Collaborate with Marketing and Communication team to leverage partnerships to promote the Orlando Health brand and services. Act as lead management support between physicians, organized sports, and athletic partnerships and as a lead conduit in supporting strategies, which ultimately drive net-new business for Orlando Health. Work with external partners to leverage Orlando Health’s relationships with new and existing sports partners. Support Marketing and Communication team and sites i.e., Orlando Health Jewett Orthopedic Institute in building volume in identified areas. Utilizes planning tools including research, market assessment, market segmentation, and strategic development and tactics such as brand development, outreach (health fairs, screens), promotion/strategic partnerships, advertising and collaterals, promotional products, direct mail (customer relationship marketing), special events, media relations, community relations and sponsorships, physician relations, web, and speaker’s bureau. Responsible for tracking and addressing sports partner and athlete needs and expectations and modeling demand for services. Support leadership in strategic planning for current and future efforts. Support physician and team member engagement. Identify, actively engage, build, and manage collaborative relationships with leadership, service line leadership, physicians, and other internal and external partners to promote sports partnership initiatives and tell Orlando Health’s story. Work with Community Benefit, Government Affairs and Public Policy, Community Relations, Diversity and Minority Business Development, Media Relations, and the Assistant Vice President of External Affairs and Community Benefit to coordinate and implement community activities related to sports. Responsibilities may include gathering information, materials and resources, monitoring timelines for implementation, volunteer management and event evaluation by making discretionary decisions about event planning, implementation, and evaluation. Oversee communications to keep leadership, team members, sports partners, athletes, and community informed of Sports Partnerships’ activities, opportunities, and efforts. Maintain reasonably regular, punctual attendance consistent with Orlando Health policies, ADA, FMLA and other federal, state, and local standards. Maintain compliance with all Orlando Health policies and procedures.

• About the company

  Orlando Health is a not-for-profit healthcare organization headquartered in Orlando, Florida.

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