• Job Description

  Req#: 508001

  Senior Director Product Marketing, Partnerships

  Department: Culture, Collaborations & Partnerships

  Direct Reporting line: Vice President, Culture, Collaborations & Partnerships

  Subsidiary/country: USA

  Location: Los Angeles, CA

  Number of Personnel Managed: 3-5

  Cost Center/Budget and/or Revenue Responsibility: Yes

  Purpose & Overall Relevance for the Organization

  The Senior Director, Product Marketing will drive one holistic strategy across North America partnerships for footwear, apparel and accessories. This role will also manage relationships with our key brand partners.

  Key Responsibilities

  Lead and steer the creation teams to ensure proper implementation of the Brand & Business Unit strategies in alignment with partner creative vision.

  Lead and steer the product creation process in close relationship with Design, Development, Costing and Planning leadership.

  Work closely with the Vice President of Business Unit to build short-, mid- and long-term business plans.

  Set targets to achieve Business Unit goals and seasonal initiatives for footwear business.

  Develop and implement seasonal product marketing direction and initiatives

  Develop and implement consumer framework and corresponding product strategy

  Monitor product financials and Key Product Indicator’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed.

  Prepare and present product range for creative/design/selection review sessions and internal brand milestones.

  Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners.

  Develop product innovation and sustainability roadmaps in partnership with Design, Development and Innovation leads.

  Act as a cross-functional product marketing point person for the respective Business Unit.

  Establish close work relationship with the Business Unit Concept to Consumer team to deliver holistic and unified concepts for the specific Busin.ess Unit

  Integrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Concept to Consumer, and Planning).

  Create a team culture that supports the principles of diversity, inclusion, and equity.

  Develop functional and social skills of direct reports on and off the job.

  Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.

  Key Relationships

  GTM Statement

  Design

  Product Operations

  Costing and Development

  Brand and Culture Marketing

  Head Office

  Knowledge, Skills and Abilities

  Display and model innovative, resilient, and empathetic mindsets

  Data-led mindset

  Strong collaborative and influencing skills

  Inspire, develop and lead; set organizational framework for performance and growth

  Ability to influence others upward and across the team/organization

  Extensive understanding of consumer/marketplace as well as sneaker, fashion, and sport culture

  Strong commercial, financial and business acumen

  Strong communication and presentation skills

  Strategic minded with strong executional abilities

  Lead change management

  Skills:

  Outlook: Advanced

  Word: Advanced

  Excel: Advanced

  PowerPoint: Advanced

  Requisite Education and Experience / Minimum Qualifications

  University degree or equivalent education required

  10 years of relevant work experience

  5+ years management experience of diverse & global teams in a matrix organization

  5 years experience in product creation, marketing, merchandising or related field within the statement footwear industry

  Proven track record in Product Marketing and Partnership management

  Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. The anticipated low and high end of the base pay range for this position is $172,000-259,000.00. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA. Though our teammates hail from all corners of the world, our working language is English.

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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