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Senior Email Marketing Specialist
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Job Description
- Req#: 1635
Employer Industry: Insurance Services
Why consider this job opportunity:
- Competitive salary with performance-based incentive plan
- Comprehensive benefits including Medical, Dental, Vision, Life, and Disability coverage available from day one
- 401k plan with company match to help secure your financial future
- Opportunities for professional growth and development in a collaborative work environment
- Generous holidays and paid time off to promote work-life balance
- AAA Basic Membership included for additional perks
What to Expect (Job Responsibilities):
- Lead the development and execution of email marketing campaigns, including strategy, creative development, and deployment
- Monitor and analyze campaign performance, generating reports with actionable insights for improvement
- Oversee the email experimentation practice, including testing and measurement of various email marketing efforts
- Conduct quality assurance testing to ensure email messages function correctly across different platforms
- Collaborate with IT Development to troubleshoot technical issues and enhance email program functionalities
What is Required (Qualifications):
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
- Minimum of ten (10) years of professional experience in digital marketing or email marketing
- Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign
- Advanced knowledge of email best practices, segmentation, and personalization
- Proficient in HTML, CSS, and JavaScript for email design and customization
How to Stand Out (Preferred Qualifications):
- Experience in the Insurance or Financial Services industry
- Certification in Email Marketing, Marketing Automation, or Digital Marketing
- Familiarity with Power BI for data analysis and reporting
#EmailMarketing #DigitalMarketing #InsuranceServices #CareerOpportunity #ProfessionalGrowth
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