The Opportunity:

Are you a visionary creative thinker and visual storyteller, with a solid background in advertising? Then we are looking for you! TrueCar seeks a skilled and imaginative Senior Manager, Brand Design to join our Creative and Brand team. The Senior Manager, Brand Design will work closely with the Creative Director to evolve the TrueCar brand and shape how it will visually manifest across various brand touchpoints and marketing initiatives, developing memorable visual executions for a wide range of B2C and B2B creative campaigns across a variety of channels.

This position requires a proven creative leader with strong project management skills, capable of guiding and mentoring a team of internal designers and external ones to ensure the punctual delivery of top-tier creative assets. You will collaborate closely with your team to refine and advance our existing design language, effectively implementing it across a diverse range of projects and platforms while optimizing workflows and processes. Additionally, whenever needed, you will also design independently and actively contribute to the production of creative assets.

How you’ll contribute to TrueCar’s success:

• Work closely with the Creative Director and other creatives to ideate and establish unique visual concepts for diverse B2C and B2B campaigns and high-impact creative assets.
• Spearhead the creation and production of creative assets for multifaceted marketing campaigns, ensuring each creative concept is scaling cohesively and compellingly across various media including digital, print, video (live-action and animation), social, and experiential platforms.
• Define and execute a distinctive art direction for the TrueCar brand in CTV live-action videos, influencing all visual aspects from set design to wardrobe selection.
• Visualize and storyboard the movement and flow of live-action and animated videos to bring the art direction to life, showcasing how our logo, typography, colors and other design elements can shine in motion.
• Work with our animators to assist in crafting a motion toolkit.
• Guide the production of a suite of design templates for high-volume assets and sales enablement tools, enabling consistent branding across digital and print media.
• Oversee the end-to-end creative process, from concept development to final production, ensuring high-quality assets are delivered on time.
• Present concepts and designs to project stakeholders, and leadership, articulating design and art direction choices to showcase your vision and how it helps achieve objectives.
• Oversee the output of agency partners and freelancers, ensuring adherence to our design language, and approving final designs.
• Work closely with the Creative Director to enhance and evolve our brand's visual language, including our imagery style and treatments, illustration style, iconography, as well as branded patterns and graphics to evolve our existing brand guidelines.
• Mentor and inspire a team of designers, providing guidance and feedback to foster their professional growth and creative excellence. Identify and address potential challenges and opportunities for improvement.
• Liaise with cross-functional teams to gather project requirements and deliverables, promoting a cooperative work environment.
• Stay abreast of industry trends, best practices, and the work from other brands to continuously elevate the quality and effectiveness of our own creative work and push the team to (design)think outside the box.

Your Expertise:

• You recognize that effective design stems from strategic thinking and you have developed captivating design treatments and visual executions that breathed life into numerous creative campaigns across a variety of channels.
• Your profound understanding and appreciation of branding are evident in your mastery of brand design. You possess extensive experience in shaping, influencing, and evolving every aspect of a brand's visual identity and design language. You excel in orchestrating type, color, and composition, and can guide the development of an ownable iconography, illustration, and imagery style for the brand to be utilized across print, digital, and video assets.
• You have experience developing compelling and distinctive visual identities and design systems. You have worked on building brand and design guidelines and style guides for creative campaigns.
• Your passion for design is palpable; you constantly seek inspiration and strive to create unique visual treatments that reflect the latest design trends, and convey cultural relevance while pushing the boundaries of creativity.
• You are humble and egoless and an open collaborator who is focused on the work at hand. You give and receive feedback and navigate interactions with your team and external partners with grace and decisiveness.
• Proven experience as an Art Director or Design Leader managing a team of designers.
• Strong portfolio showcasing a range of work across creative campaigns, art direction for animation and live-action videos, branding, and design of compelling assets for print, and digital channels.
• Demonstrated success in developing and executing successful marketing campaigns driving brand awareness and engagement.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
• Excellent conceptual and strategic thinking skills, with the ability to translate ideas into visually compelling designs.
• Excellent communication, interpersonal, and presentation skills.
• Strong leadership and interpersonal skills, with experience mentoring and managing creative teams.
• Exceptional attention to detail and a passion for innovation, creativity and cultural relevance.
• Ability to thrive in a fast-paced, dynamic environment with strong project management skills and a proven ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with project management tools and software.
• Experience at a technology company is a plus.

Base salary range: $116,000 - $178,000