• Job Description

  Req#: 507917

  Purpose & Overall Relevance for the Organization:

  Develop, drive and deliver the strategic business plan for the Football and Teamwear business for Emerging Market Central (EMC) Cluster. Define long-term and short-term objectives to sustainably grow profitability and market share. Deliver a locally relevant seasonal Go-to-market plan by planning product range, pricing strategy, distribution to maximize growth ambitions.

  Key Responsibilities:

  • Develop and drive strategy and execution for adidas Football and Teamwear.
  • Develop and deliver GTM seasonal plans by selecting relevant product, defining distribution and prices, exclusive offer to Key Accounts.
  • Drive strategic alignments with Channels and Key Accounts to define priorities and opportunities to maximize the business.
  • Drive a compelling range/concept selection for the cluster, inclusive of seasonal inputs and requirements from channel teams, balancing both brand and commercial considerations, and supporting the overall business strategy .
  • Lead the collaboration with the wholesale key account teams to create the option plans and channel ranges per channel/segment tier for Alliance Partner Accounts.
  • Hold Sell-in sessions with Key Accounts to present the seasonal priorities and drive growth together with Sales counterparts.
  • Coordinate and lead a complete GTM product proposition (by category) aligning with BA/Omni team on Marketing plan, communication tools, activation tools, sports marketing support etc and support the sell-in process to focus accounts

  • Deliver Financial expectations across channels and countries, track the category performance and create action plan to drive the category growth in collaboration with Channels.
  • Ensure product availability in collaboration with Supply Chain Team, develop an action plan to mitigate risks.
  • Create a seasonal / phasing framework aligned with consumer consumption peaks and category launch requirements.
  • Assess and drive teamwear business with collaboration with B2B department to ensure additional business opportunities.
  • Develop and drive local articles creation process from ideation to production.
  • Partner with Brand Communications and Digital Activations teams to develop Brand Calendar and Campaigns to maximize brand and commercial impact.
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient Go to Market process.
  • Main KPI’s: Category Share of Business, Category Growth, Net sales, Go-in-Margin, Sell-through, Range efficiency, Product availability, Execution excellence

  Key Relationships:

  • Business Unit (BU) ;
  • Concept to Consumer (CTC);
  • Channels: Direct to Consumer (DTC): Own Retail and Ecommerce, Wholesale (WHS) and Key Accounts, Franchise Partners;
  • Supply Chain;
  • Demand Planning;
  • Brand Communications;
  • Omni channel and VM;
  • Digital Activation;
  • Marketing Operations (MOPS).

  Knowledge, Skills and Abilities :

  Experience:

  • Previous experience in Category Management or Merchandising/ Sales;
  • Assortment planning, product distribution;
  • Pricing methods, pricing strategy and tactics;
  • Knowledge of the market and competitors of the Football category;
  • Knowledge of assortment, classification, characteristics and purpose of goods sold by adidas;
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global);
  • Advanced skills in MS Office;
  • Fluent in English.

  Project Management

  • Strong Project Management Skills;
  • Structured, organized and result orientated;

  • High influencing skills and ability to make fact based decisions;
  • Strong analytical skills;
  • Highly collaborative with strong communication skills;
  • Ability to work effectively within a team environment and under pressure.

  Leadership

  • Role model behaviors to secure a high-performance culture through communication and collaboration;
  • Drive employee engagement, leading by example;
  • Initiate and develop relationships throughout the company and in the broader community;
  • Balance collaboration and independence to drive efficiency;
  • People management skills (direct reports and/or project experience);
  • Drive newness and improvements in processes and business;
  • Strategic and innovative mindset;
  • Entrepreneurial approach to business: balance of commercial value and brand heat;
  • Strong presentation/communication, negotiation and influencing skills.

  Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience;
  • +5 years’ experience in Category Management/ Ranging/ Merchandising Experience or account marketing / sales;
  • Strong passion in Football with understanding of the Football scene locally, regionally & globally and how the scene affects business decisions. In-depth knowledge of Football products.

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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