• Job Description

  Req#: 509503

  Purpose & Overall Relevance for the Organization:

  • Drive the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
  • Act as the digital expert of your respective account, reflecting our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps

  Role & Responsibilities:

  • Responsible for driving digital sell-through across all your account’s country URLs with a specific focus on digital trading optimisation with focus on Availability, Traffic, Conversion etc
  • Working with the Commercial, Digital Partner Commerce (DPC) teams and the Account, develop and negotiate a Digital Joint Business Plan (JBP) aligned with wider account strategy.
  • Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability
  • Working with Commercial and Marketing teams, act as lead for Performance Marketing strategy creation, execution and investment analysis. Including Sponsored Ads optimisation.
  • Lead role in structure, negotiation and implementation of digital trade investment for your account.
  • Principal Partner Program/WHS business intermediatory on joint initiatives both internally and externally.
  • Support development of optimal cross category online assortment in close collaboration with the Commercial team, Partner Program team and your Account Team
  • Continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
  • Collaborate with brand teams to drive relevant digital marketing content – both for online & social and focus on optimizing investment.
  • Enhance the visibility of the adidas brand across your account, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with account Analytics team, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
  • Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
  • With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies

  Skills

  • Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
  • Sportswear industry experience is a plus and Retail experience is preferred.
  • Knowledge of local (UK/EU) E-Commerce landscape
  • Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
  • Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
  • Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis. Competency in BI is preferred.
  • Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely, internally and externally.
  • Ability to convince and motivate people on different seniority levels and communicate change
  • Experience working in cross-functional environments with a diverse stakeholder set
  • Results oriented mentality
  • Excellent organization and time management skills

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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