• Job Description

  Req#: R-85348

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  Senior Manager, Influencer Marketing

  Expedia Group is looking to add an experienced Influencer Marketer to our rapidly growing Influencer Marketing team. If you are a self-starter looking for an opportunity to deliver full-funnel impact with talent on an incredible cross-brand team, this is the role for you!

  Reporting directly to the Director of Influencer Marketing, this role will help oversee global influencer strategy across Expedia brands (Expedia, Vrbo and Hotels.com), lead tentpole campaigns and run influencer programs for cross-functional teams, including partnerships, affiliates and global marketing.

  You will provide direction and strategic counsel across Expedia Group on how to harness the power of influencers, celebrities and content creators in authentic ways to generate ‘scroll-stopping’ social moments.

  This position will help guide a team of nine influencer marketers to ensure Expedia Group’s efforts stay ahead of the curve on trends in consumer behavior and internet & social media behaviors to help deliver outstanding social and influencer work.

  What you'll do:

  • Supervise influencer team members who handle the planning and execution of influencer / affiliate marketing campaigns that maximize talent across all touchpoints (social, digital, etc.) to generate advocacy and build a strong community of partners for our brands

  • Manage cross-functional projects and champion talent industry best practices in support of consumer events, brand marketing campaigns and large-scale partnerships (examples: NBA, College Football, New Orleans JazzFest)

  • Shape Expedia’s approach to affiliate marketing with the Director of Influencer Marketing, launching campaigns focused on driving app downloads, member sign-ups and conversion

  • Level-up our approach to talent management and innovate with our best-in-class Expedia Group Ambassador Program

  • Track and manage a sizeable marketing budget to improve Expedia's Group investment in the influencer space

  • Optimize channel-level reporting, aligning to key marketing flywheel goals and evangelize learnings to other campaigns. Merchandize and package results from influencer team initiatives for cross-channel reporting and readouts

  • Liaise with cross-functional teams to build support of influencer work and identify opportunities to problem-solve enabling the team to deliver award-winning campaigns

  • Work closely with global markets and partners to ensure top of the line execution of global campaigns that engage creators, ensuring that any cross-promotional efforts are on-brand, strategic, and handled properly

  • Provide support and knowledge to junior team members on influencer campaign tactical execution (influencer integrity vetting, content approvals, pricing, negotiation and internal logistics)

  Who you are:

  • Minimum of eight (8) years of digital and social marketing or public relations experience

  • Excellent project management, interpersonal, and follow-up skills

  • Savvy stakeholder manager

  • Self-starter with the ability to work independently as well as in a tight team environment

  • Are creative, resourceful, and collaborative

  • Strong writing and effective communication skills

  • Experience in negotiating talent contracts and assessing content values

  • Understanding of how to create content that draws engagement and starts a conversation

  • Knowledge and experience optimizing content for social media

  • A passion for travel, sports and music is a plus

  • Resilient and constructive when faced with change, able to shift approaches when needed in response to unexpected events and circumstances

  • Thrives with the opportunity to define key processes to gain efficiencies, and scale, and actively simplify the complexity

  • Has high attention to detail

  #LI-KL2

  The total cash range for this position in New York City is $ 155,500 to $218,000 . Employees in this role have the potential to increase their pay up to $249,000 , which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

  The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

  Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

  Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

  About Expedia Group

  Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

  © 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

  Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

  Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

• About the company

  Expedia Group is an American online travel shopping company for consumer and small business travel.

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