• Job Description

  Req#: 32842152494

  Job Posting Title:

  Senior Manager, Lifecycle Marketing (Hulu)

  Req ID:

  10124758

  Job Description:

  We are currently seeking a strategic and data-drivenSenior Manager of Lifecycle Marketingto lead customer engagement and retention initiatives for Hulu. You'll develop and execute high-impact multi-channel Lifecycle campaigns and programs that drive subscriber growth, reduce churn, and increase engagement across our Hulu audience.

  Responsibilities

  Lifecycle Strategy:

  • Own the end-to-end customer journey from onboarding to retention and win-back.

  • Develop lifecycle strategies tailored to viewer behavior, content preferences, and subscription tiers.

  • Proactively identify new opportunities based on business and consumer trends as well as industry best practices.

  Campaign Management:

  • Design campaigns across email and push to promote new releases, personalized recommendations, and exclusive content.

  • Partner with other Hulu Marketing teams to scale Lifecycle campaigns and insights across channels (e.g. Performance, Social, Devices).

  • Partner with content, product, and data teams to align messaging with content drops, seasonal trends, and user engagement patterns.

  Churn Reduction & Retention:

  • Build predictive models and trigger-based campaigns to proactively address churn risk.

  • Test incentives, messaging, and timing to improve subscriber stickiness.

  • Track and proactively address key churn moments (e.g. season finales, price increases).

  Analytics & Optimization:

  • Partner with Finance and Business Strategy to inform our Engagement & Retention forecasts and manage performance to hit annual targets.

  • Define KPIs such as Hours, Visits, actives.

  • Use tools like Tableau and Excel to analyze performance and iterate on strategy.

  Team Leadership:

  • Manage a small team of lifecycle marketers and collaborate with creative, product, and engineering teams.

  Required Qualifications

  • 7+ years in Lifecycle marketing, or related field.

  • At least 2 years in streaming, media, or subscription-based businesses.

  • Deep understanding of audience segmentation, behavioral targeting, and personalization.

  • Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).

  • This role requires employees to be onsite four days a week, currently out of our Santa Monica, CA location, with a planned office move to our Burbank, CA location in 2026.

  Preferred Qualifications

  • Experience developing executive level presentations.

  • Project management experience.

  • Understanding of content consumption behavior.

  • Passion for entertainment.

  • Bachelor's degree in Marketing, Communications, or related field.

  #JConference2025

  The hiring range for this position in Santa Monica, CA is $137,200 to $183,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

  Job Posting Segment:

  Marketing

  Job Posting Primary Business:

  Marketing

  Primary Job Posting Category:

  Direct-to-Consumer Marketing Growth Acquisition & Retention - Television

  Employment Type:

  Full time

  Primary City, State, Region, Postal Code:

  Santa Monica, CA, USA

  Alternate City, State, Region, Postal Code:

  Date Posted:

  2025-07-08#J-18808-Ljbffr

• About the company

Notice