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Senior Market Research Specialist
6 days agoWhat's your preference?
Job Description
- Req#: 4628376005
Employer Industry: Nonprofit Technology
Why consider this job opportunity:
- Competitive salary based on experience, plus equity
- Fully remote work from the comfort of your home
- Generous time off policy of 21 days (including birthday), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state)
- Employer-sponsored health insurance plan, including medical, dental, vision, and life
- 401(k) retirement plan with an employer match of up to 4%
- Opportunities for professional development reimbursement of up to $1.5k
What to Expect (Job Responsibilities):
- Conduct in-depth market research to define total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) for nonprofit verticals
- Develop and maintain detailed Ideal Customer Profiles (ICPs) and buyer personas for each segment
- Analyze how organizations discover and evaluate software, identifying key purchase drivers and objections
- Collaborate with the Product team to uncover insights that inform new features and product improvements
- Synthesize research findings into actionable insights and present them to leadership and stakeholders
What is Required (Qualifications):
- 5-8 years of market research, strategy, or growth analysis experience (preferably in B2B, SaaS, or nonprofit tech)
- Strong analytical skills with the ability to translate complex data into actionable insights
- Deep understanding of B2B buyer behavior and go-to-market segmentation
- Familiarity with research and analytics tools such as Crunchbase, SEMrush, and Google Trends
- Exceptional written and verbal communication skills
How to Stand Out (Preferred Qualifications):
- Experience researching or marketing to the nonprofit, faith-based, or education sectors
- Prior experience in a high-growth SaaS company
- Demonstrated ability to identify white-space opportunities and influence go-to-market strategy
- Strong presentation and data visualization skills
- A true team player dedicated to driving meaningful impact for nonprofit customers
#NonprofitTechnology #MarketResearch #RemoteWork #CareerOpportunity #CompetitiveBenefits
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