• Job Description

  Req#: 163538
  Position Summary The Senior Service Line Marketing Manager serves as a leader in the service line marketing area and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue. Qualifications Education/Training Bachelor degree in marketing, advertising, mass communications or related field is required. Proven track record developing and executing integrated marketing plans. Licensure/Certification None. Experience Seven (7) years of relevant experience. Responsibilities Essential Functions Serves as a marketing manager for the assigned service lines, facility or designated area. Serves as a mentor and resource to Service Line Marketing Managers. Develops strategic integrated marketing plans that are aligned with the organization’s business goals. Effectively uses market research to quantify initiatives and goals. Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution. Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development. Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines. Contributes to campaign-related Customer Relationship Management(CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness. Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics. Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment(ROI) from campaigns through measurement. Analyzes and reports out performance of campaigns and marketing/database trends/metrics. Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment. Manages department interns to provide valuable learning experience for the intern. Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards. Manages and helps to develop departmental budget; proficiency with Orlando Health’s financial management tool. Maintains records and reports that are necessary for the Director of Marketing and Sales. Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders Maintains regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards. Maintains compliance with all Orlando Health policies and procedures. Other Related Functions Assists with additional projects and performs other duties as assigned. About Orlando Health: Orlando Health, headquartered in Orlando, Florida, is a not-for-profit healthcare organization with $9.2 billion of assets under management that serves the southeastern United States and Puerto Rico. Founded more than 100 years ago, the healthcare system is recognized around the world for Central Florida’s only pediatric and adult Level I Trauma program as well as the only state-accredited Level II Adult Trauma Center in Pinellas County. It is the home of the nation’s largest neonatal intensive care unit under one roof, the only system in the southeast to offer open fetal surgery to repair the most severe forms of spina bifida, the site of an Olympic athlete training facility and operator of one of the largest and highest performing clinically integrated networks in the region. Orlando Health has pioneered life-changing medical research and its Graduate Medical Education program hosts more than 350 residents and fellows. The 3,888-bed system includes 29 hospitals and emergency departments – 24 of which are currently operational with five coming soon. Orlando Health is committed to providing you with benefits that go beyond the expected, with career-growing FREE education programs and well-being services to support you and your family through every stage of life. We begin your benefits on day one and offer flexibility wherever possible so that you can be present for your passions. “Orlando Health Is Your Best Place to Work” is not just something we say, it’s our promise to you.
  Education/Training Bachelor degree in marketing, advertising, mass communications or related field is required. Proven track record developing and executing integrated marketing plans. Licensure/Certification None. Experience Seven (7) years of relevant experience.
  Essential Functions Serves as a marketing manager for the assigned service lines, facility or designated area. Serves as a mentor and resource to Service Line Marketing Managers. Develops strategic integrated marketing plans that are aligned with the organization’s business goals. Effectively uses market research to quantify initiatives and goals. Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution. Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development. Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines. Contributes to campaign-related Customer Relationship Management(CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness. Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics. Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment(ROI) from campaigns through measurement. Analyzes and reports out performance of campaigns and marketing/database trends/metrics. Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment. Manages department interns to provide valuable learning experience for the intern. Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards. Manages and helps to develop departmental budget; proficiency with Orlando Health’s financial management tool. Maintains records and reports that are necessary for the Director of Marketing and Sales. Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders Maintains regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards. Maintains compliance with all Orlando Health policies and procedures. Other Related Functions Assists with additional projects and performs other duties as assigned. About Orlando Health: Orlando Health, headquartered in Orlando, Florida, is a not-for-profit healthcare organization with $9.2 billion of assets under management that serves the southeastern United States and Puerto Rico. Founded more than 100 years ago, the healthcare system is recognized around the world for Central Florida’s only pediatric and adult Level I Trauma program as well as the only state-accredited Level II Adult Trauma Center in Pinellas County. It is the home of the nation’s largest neonatal intensive care unit under one roof, the only system in the southeast to offer open fetal surgery to repair the most severe forms of spina bifida, the site of an Olympic athlete training facility and operator of one of the largest and highest performing clinically integrated networks in the region. Orlando Health has pioneered life-changing medical research and its Graduate Medical Education program hosts more than 350 residents and fellows. The 3,888-bed system includes 29 hospitals and emergency departments – 24 of which are currently operational with five coming soon. Orlando Health is committed to providing you with benefits that go beyond the expected, with career-growing FREE education programs and well-being services to support you and your family through every stage of life. We begin your benefits on day one and offer flexibility wherever possible so that you can be present for your passions. “Orlando Health Is Your Best Place to Work” is not just something we say, it’s our promise to you.

• About the company

  Orlando Health is a not-for-profit healthcare organization headquartered in Orlando, Florida.

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