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Senior User Acquisition Analyst
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Job Description
- Req#: 7339439
Employer Industry: Mobile Gaming Publisher
Why consider this job opportunity:
- Salary up to $160,000
- Comprehensive benefits package including 100% paid medical, dental, and vision coverage
- Unlimited PTO/Vacation and life insurance fully covered
- Opportunity for career advancement in a rapidly growing company
- Annual all-inclusive company trip for you and a guest to exciting destinations
- Casual workplace with a relaxed dress code and a newly remodeled office
What to Expect (Job Responsibilities):
- Support user acquisition efforts across 2-4 mobile game titles, assisting with campaign setup, pacing, and performance tracking
- Monitor campaign performance and provide insights on key metrics including ROAS, CPI, retention, and install volume
- Collaborate with team members to optimize campaigns and conduct A/B tests across various strategies
- Build analysis decks to communicate performance insights to cross-functional stakeholders
- Contribute to competitive research and industry trend monitoring to inform user acquisition strategies
What is Required (Qualifications):
- 3-5 years of experience in a marketing, data, or analytical role supporting user acquisition
- Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends
- Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, or Tableau is a plus
- Excellent written and verbal communication skills, with the ability to present findings clearly
- Strong understanding of digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
How to Stand Out (Preferred Qualifications):
- Experience working with games that have hybrid IAP and IAA monetization models
- Passion for mobile gaming, with a solid understanding of user behavior and monetization models in card or casual genres
- Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment
#MobileGaming #UserAcquisition #DataAnalysis #CareerGrowth #BenefitsPackage
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