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Job Description
- Req#: 20iDsPu1WdON
Employer Industry: SaaS and IT Solutions
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work in a dynamic marketing environment focused on B2B decision-makers
- Collaborate with cross-functional teams to drive impactful marketing strategies
- Engage in data-driven analysis to optimize social media performance
- Chance to work with leading social media platforms like LinkedIn and Meta
What to Expect (Job Responsibilities):
- Develop performance dashboards and reports to track social media KPIs, including engagement, reach, and return on ad spend (ROAS)
- Monitor and analyze the effectiveness of organic content across various platforms
- Plan, execute, and manage paid social campaigns to support lead generation goals
- Collaborate with internal stakeholders to publish aligned content for the B2B buyer journey
- Present social media reports and insights to stakeholders, offering proactive recommendations for improvement
What is Required (Qualifications):
- 3-5 years of hands-on experience in social media analytics and campaign execution
- Proven experience running and optimizing B2B social media campaigns for SaaS or IT products
- Proficient with LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics
- Strong analytical and critical thinking skills with a detail-oriented approach
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
How to Stand Out (Preferred Qualifications):
- Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo
- Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies
- Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio
#SaaSMarketing #SocialMediaAnalytics #B2BMarketing #CareerGrowth #DataDrivenMarketing
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