• Job Description

  Req#: 513

  About NuFACE:

  NuFACE® is the pioneers and leading innovators in at-home Microcurrent Skincare. Founded 18 years ago in a garage in Encinitas, California by Carol Cole and her two daughters, NuFACE embodies the true meaning of a passionate and fearless, female-owned business. This passion drives us to continually innovate clean skincare products and FDA-cleared devices that address our clients’ unique needs in a way only NuFACE can. With an organization that now spans beyond the United States with over 100 employees, NuFACE prides itself on being a brand that helps aestheticians and hard-working employees in the beauty-industry meet their career goals and foster their ambitions for years to come. We make it a priority to keep our culture innovative, positive, and collaborative and pride ourselves on our UPLIFTING values that make our team truly one-of-a-kind. Join us in helping everyone look and feel more beautiful!

  Essential Functions:

  • Collaborate cross-functionally with digital and marketing teams to deliver on-brand, high-value personalized customer journeys across email, SMS, and app push channels
  • Develop & refine CRM strategies to drive revenue & retention growth through automation and ad-hoc sends based on the holistic client lifecycle
  • Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
  • Lead development, execution, and day-to-day support of cross-channel inaugural loyalty program
  • Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals
  • Collaborate with direct and marketing teams to develop 12-month day by day marketing calendar, promotions, subscriptions, and loyalty program event support
  • Drive first-party data growth initiatives and proactively leverage existing customer data, behavioral triggers, and real-time dynamic content to improve engagement across all lifecycle touch points
  • Coordinate creative briefing, asset management, and execute on campaigns in CRM channels (email, mobile push, SMS)
  • Code emails within HTML templates (Klaviyo), execute push notifications and SMS campaigns
  • Create and maintain audience lists; develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV
  • Manage fulfillment sheets, proof, and QA campaigns to ensure flawless execution
  • Analyze and report on campaign performance, using both quantitative and qualitative analysis to draw insights for optimization (such as A/B testing)
  • Support cross-functional departments with various CRM related needs
  • Develop, implement, and maintain effective and scalable marketing processes with detailed reference documentation
  • Build and manage a high performing team to support company initiatives & goals, as well as ensure their continued development and growth within the organization
  • Maintain knowledge of best practices, tools, and industry trends
  • Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth
  • Manage relationships with external vendors and/or agencies to leverage their expertise and ensure successful execution of CRM initiative
  • Manage departmental resource budget and revenue forecasting
  • Other projects and duties as assigned by management

  Skills/Qualifications:

  • Bachelor’s degree in related field.
  • 7+ year(s) experience with email marketing and/or loyalty program development; preferably a minimum of 2 years at the Manager level in customer marketing, CRM, and/or analytics
  • Experience working with Klaviyo or similar CRM systems (Drip, Bluecore, Listrak, Salesforce Marketing Cloud, Marketo, etc.)
  • Data-centric and have demonstrated ability to manage interdependent engagement programs and/or loyalty programs
  • Ability to review metrics, analyze, draw conclusions and recommend immediate action
  • Critical thinker with the curiosity and willingness to experiment and validate through testing
  • Solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activation
  • Proven ability to evaluate, implement and manage external partners, technologies and solutions to ensure top value and performance for the organization
  • Understanding of basic HTML
  • Demonstrated ability to maintain a constant flow of requests
  • Ability to multi-task, to work independently or as part of a team
  • Strong analytical and project management skills

  Salary:

  $105,000 - $130,000 Annually

  UPLIFT TOGETHER. At NuFACE, we’re not all the same, and we like it that way. We celebrate, support, and thrive on our differences for the benefit of our brand and each other.

  We’re completely committed to fostering a culture of diversity, equity, and inclusion where there is respect for human rights, zero tolerance for discrimination, and employees can feel free to bring their authentic selves to work each and every day. Treating each other fairly and giving space to be seen and heard while valuing every ethnicity, gender, social background, religion, age, and disability creates a stronger workplace where our employees thrive as well as our business.
  
  As an Equal Opportunity Employer, we never discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
  
  

  Follow us on LinkedIn, check out our star reviews on Glassdoor, and learn more about our company culture on our career site: https://www.mynuface.com/pages/careers

• About the company

  Official NuFACE online store: browse and buy NuFACE microcurrent facial toning devices, skincare sets, and skincare serums and gels for all types of skin.

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