• Job Description

  Req#: JR-80752

  Your work days are brighter here.

  At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

  About the Team

  Our mission is to lead global campaign strategy, planning, and execution while generating a pipeline sufficient to meet or exceed company targets. We hire, grow, and retain the best talent in the industry to build future Workday leaders.

  About the Role

  Workday is seeking a Senior Global Campaigns Manager to plan and implement effective campaigns in collaboration with internal and external partners, including regional marketing, product marketing, content marketing, creative, digital, PMO, corporate sales, media partners, industry influencers and alliance partners. This role will report to the Senior Manager, Global Campaigns - VNDLY.

  Specific Responsibilities include:

  • Work with the VNDLY and customer base marketing teams to develop and implement innovative, integrated marketing campaigns to build awareness, drive demand and accelerate pipeline growth.

  • Gain a deep understanding of buyer needs and challenges to build tailored programs for key decision makers and influencers.

  • Ensure new programs are distributed through a multi-channel approach (email, digital, SEO, social and paid media, sales, etc).

  • Manage program spend, updating quarterly budget forecasts to stay on budget

  • Monitor campaigns and their effectiveness, providing recommendations for optimization and course correction to meet quarterly and annual targets.

  • Track and report on attainment toward quarterly MQL and SAL targets.

  • Liaise with partners and customers to lead the timely creation, approval and activation of new content and programs.

  • Plan and coordinate virtual and in-person industry events as needed.

  • Work with internal sales to coordinate enablement sessions to ensure effective engagement, follow up and lead conversion. Establish a partnership around monthly prospecting days with drive-to opportunities, marketing offers, and incentives.

  • Work with PMO to develop efficient project plans and schedules to get to market quickly.

  • Ensure programs are set up properly in various marketing tools including Workfront, Salesforce.com, Marketo, Drift, Adobe AEM, and SalesSPOT.

  • Help develop, refresh, and optimize landing pages and digital experiences.

  About You

  The ideal candidate is analytical, results driven and has experience in B2B marketing, enterprise software and SaaS.

  Basic Qualifications

  • 5-8 years experience in Demand Generation, Global Campaigns or Integrated Marketing

  • Proven track record delivering coordinated marketing programs on both a strategic and tactical level.

  • Experience implementing creative and digital strategies with the latest technologies.

  • Proficient in using email, content syndication, publisher programs, display ads, search, social media, events and other channels that generate attributable leads.

  • Ability to manage project related budgets and track and monitor campaign performance and spend.

  • Strong program management skills required.

  • Enterprise software, SaaS and/or B2B marketing experience required.

  • .Bachelor’s degree or equivalent work experience required.

  Other Qualifications

  • Creative problem solver with the ability to bring new ideas to the table.

  • Multitasker who can handle a multitude of different responsibilities at one time.

  • Outstanding written and verbal communication skills.

  • Experience in enabling sales teams to extend the efficiency of lead generation activities.

  
  Workday Pay Transparency Statement - United States

  The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here .
  

  Primary Location: USA.CA.Pleasanton

  
  

  Primary Location Base Pay Range: $135,100 - $202,700

  
  

  Additional US Location(s) Base Pay Range: $109,400 - $202,700

  
  
  Our Approach to Flexible Work
  

  With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

  Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

  Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

  Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

• About the company

  Workday, Inc., is an American on‑demand financial management and human capital management software vendor.

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