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Sr. Marketing Analyst
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Job Description
- Req#: 9209
Employer Industry: Consumer Finance
Why consider this job opportunity:
- Salary up to $102,000
- Flexible Paid Time Off Program and comprehensive benefits including Medical, Dental, Vision, Life Insurance, and Disability coverage
- Opportunity to participate in a 401k program with company match
- Work in a fast-paced, innovative environment with opportunities for professional growth
- Engage in meaningful work that contributes to customer acquisition strategies in the financial sector
What to Expect (Job Responsibilities):
- Lead campaign performance analysis to evaluate the effectiveness of marketing campaigns across various channels
- Develop robust modeling frameworks, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
- Generate insightful reports and presentations to communicate complex data findings to stakeholders
- Build and maintain dynamic dashboards using advanced visualization tools for cross-functional partners
- Collaborate with Data Engineering to support data infrastructure and ensure high-quality data pipelines
What is Required (Qualifications):
- Bachelor's degree in Marketing, Finance, Statistics, Analytics, or a related field
- 3+ years of hands-on experience in marketing analytics, particularly in financial services or consumer lending
- Proficiency in SQL for data querying and manipulation, and expertise in data visualization tools like Sigma, Looker, or Tableau
- Advanced analytical skills, including regression analysis and predictive modeling
- Exceptional communication skills for translating technical concepts into accessible narratives
How to Stand Out (Preferred Qualifications):
- Experience with Python for data manipulation and analysis
- Familiarity with data warehouse design and best practices
- Proven track record of influencing senior stakeholders and building cross-functional relationships
- Ability to thrive in ambiguous environments and propose innovative solutions
#ConsumerFinance #MarketingAnalytics #CareerGrowth #DataDriven #FinancialServices
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