• Job Description

  Req#: 15423

  At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

  Job Title: Sr. US GTM Manager, Run Specialty - HOKA
  
  Reports to: Director, US Marketing - HOKA
  
  Location: US – Remote

  Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

  The Role

  HOKA exists to ignite bold change and propel people forward. Our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move.

  Partnering with the Director of US Marketing, the Senior US Go To Market (GTM) Manager – HOKA, assumes a key role in shaping and executing the GTM strategy for the US, with a particular focus on driving revenue and surpassing sales goals in the Run Specialty channel. This dynamic leader oversees marketing planning for strategic wholesale partners while guiding a proficient US GTM team through account planning and execution.

  Beyond translating trade and consumer brand initiatives into market realities, the Senior US GTM Manager confidently leads their team in strategic account marketing ownership. Collaboration with key partners is crucial, aligning with the HOKA sales team to forge comprehensive strategic and marketing plans, spanning digital, social, and in-store channels for each partner.

  Thriving in a fast-paced environment, this leader and their team navigate a multitude of ongoing projects, overseeing numerous accounts, campaigns, and seasons at all times. This influential position requires seamless coordination with various internal teams, including US Marketing, Sales, Brand Marketing, Creative, Communications, Omni, and Field teams. The Senior US GTM Manager collaborates closely with the US Integrated Marketing Manager and Sr National Manager, Field Experience Team, contributing to the development of seasonal marketing focuses and strategies for the US and effectively communicating those plans across all teams.

  We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

  
  Your Impact
  The primary functions of this role, include but are not limited to:

  Own strategic marketing planning to not only cultivate and expand relationships with wholesale partners but also drive revenue growth through innovative and targeted initiatives. Lead, mentor, and motivate the GTM team, providing support in their wholesale and marketing roles. Collaborate across marketing teams to spearhead the development of US GTM plans, toolkits, and assets, and oversee budget management.

  Engage in travel activities, including meetings with wholesale partners, seasonal planning sessions, and attendance at key brand events.

  Who You Are

  • Highly intelligent, self-directed, and confident leader
  • Demonstrated history of achieving success.
  • Proficient in preparing and delivering information, adept at responding to inquiries from management, fellow employees, and external partners.
  • Robust budgeting, financial management, and administrative skills, with a keen ability to adhere to budget priorities and procedures.
  • Comfortable presenting to senior members of partner organizations
  • Skilled in finding solutions to complex or ambiguous problems.
  • Innovative in strategy, people management, and process optimization.
  • Strong interpersonal skills, enabling effective navigation within the internal organization.
  • Proven experience working collaboratively in cross-functional roles, adept at meeting the diverse needs of stakeholders, even under the pressure of competing and conflicting priorities.
  • Exceptional written and verbal communication skills for professional and effective interactions with internal colleagues and external partners, particularly in a virtual environment.
  • Possesses a high degree of integrity.
  • Consumer-focused mindset.
  • Well-versed in current trends within the retail industry, as well as the running, outdoor, and fitness consumer segments, with an ongoing interest in market research and opportunities.

  We’d love to hear from people with

  • 8+ years relevant marketing experience
  • Leadership track record, with over 4 years of experience in team development and management.
  • Proficient in remote team management.
  • Expertise in one or more of the following domains: Wholesale Marketing, Field Marketing, Digital Marketing, eCommerce Marketing.
  • Proven track record of direct collaboration with wholesale partners, from strategy development to campaign execution.
  • Demonstrated ability to manage multiple projects, formulate project plans, and oversee budgets.
  • Established networking and relationship-building skills.
  • Success in navigating complex global organizations, meeting diverse constituent needs, and thriving under the pressure of competing and conflicting priorities.
  • Preferred experience in the footwear industry.
  • Bachelor’s Degree or equivalent

  What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
    

  $135,000-$145,000

  The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

  
  Equal Employment Opportunity
  Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

  #LI-EL1

• About the company

  Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States.

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