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Vice President of Sales and Marketing
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Job Description
- Req#: Jk3Hhr8k-0WGegdCZ7xwHw
Employer Industry: Senior Living Services
Why consider this job opportunity:
- Opportunity to lead a high-performing team and make a meaningful impact on the lives of seniors
- Competitive compensation with annual wage increases based on performance
- Flexible scheduling options that promote work-life balance
- Comprehensive benefits including health, dental, vision, and tuition assistance
- Recognition and appreciation within a supportive community environment
- Remote work eligibility with travel opportunities for community visits and industry events
What to Expect (Job Responsibilities):
- Develop and execute integrated sales and marketing strategies to increase occupancy and market presence
- Leverage data analytics to inform strategic growth plans and optimize marketing and sales tactics
- Lead and coach the Sales and Marketing team to exceed occupancy and conversion goals
- Oversee Americare's digital marketing strategy and ensure brand consistency across all channels
- Collaborate cross-functionally with Operations, Clinical, and Finance to enhance customer experience
What is Required (Qualifications):
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's preferred)
- 5+ years of senior-level or equivalent experience in sales, marketing, and analytics in senior living or healthcare
- Proven track record of leading digital marketing campaigns and managing multi-site teams
- Strong understanding of pricing, payer strategy, and sales tactics to maximize revenue
- Excellent interpersonal and communication skills with a passion for leadership
How to Stand Out (Preferred Qualifications):
- Experience with CRM systems and marketing automation platforms
- Demonstrated success in improving occupancy and driving revenue growth
- Ability to work cross-functionally and lead through influence
- A strategic mindset with the capability to execute efficiently based on market insights
- Familiarity with digital marketing tools such as Google Analytics and social media platforms
#SeniorLiving #SalesLeadership #CareerGrowth #DigitalMarketing #HealthcareManagement
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