• Job Description

  Req#: R1083573

  Job Description:

  Responsibilities:

  • Primary responsibilities to monitor, and manage digital campaigns in ad-serving systems such as CM360 and Adform.

  • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

  • Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

  • Expert understanding of campaign management methodology/tools, including the ability to identify, optimize, and resolve campaign-related issues.

  • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

  • Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

  • Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

  • Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

  • Send post-campaign analysis within two business working days of the campaign end date.

  Requirements:

  • 3+ years of experience in a campaign management role in advertising and online media marketing. Video ad experience is an added advantage.

  • Experience using ad-serving systems such as CM360, AdForm, DV and IAS.

  • Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

  • Basic understanding of pixel and pixel management.

  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

  • Experience in an analytical, results-oriented environment with external customer interaction.

  Location:

  Chennai

  Brand:

  Paragon

  Time Type:

  Full time

  Contract Type:

  Permanent

• About the company

  Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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