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App Store Optimization (ASO) Marketing Specialist
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Job Description
- Req#: 25-10087
Employer Industry: Digital Marketing and Mobile Application Development
Why consider this job opportunity:
- Pay rate of $32.21 per hour
- Opportunity for career advancement and growth within a global marketing team
- Open to remote candidates, offering flexibility in work location
- Engage in creative strategy development and execution for mobile app marketing
- Collaborate with leading ASO agencies and cross-functional teams
- Contribute to impactful promotional campaigns across multiple languages and locales
What to Expect (Job Responsibilities):
- Drive global promotional campaigns and manage event calendars for mobile apps
- Develop pitch decks to secure featuring opportunities on Apple and Google platforms
- Oversee app store management, including product page updates and customer benefit identification
- Collaborate on ASO localization projects and ensure timely content delivery
- Contribute to performance reporting for quarterly and annual business reviews
What is Required (Qualifications):
- Bachelor's degree or equivalent experience
- Minimum of 5 years of program/project management experience, preferably with large enterprise web projects
- Hands-on experience with Google Play Console, App Store Console, and project management tools like Asana and Slack
- Solid understanding of iOS, Android, and web technologies, including content management systems
- Strong communication skills and a proven track record in delivering complex global projects
How to Stand Out (Preferred Qualifications):
- 2+ years of experience as a digital project/program manager in a mid to enterprise-size environment
- Proven experience in cross-functional project management or marketing
- Strong copywriting skills with attention to detail
- Ability to adapt to fast-paced, dynamic environments
- Familiarity with defined processes and governance in project management
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