• Job Description

  Req#: R0004574

  Join our Marketing Team at Helen of Troy as our Senior Director, Global Consumer Insights (hybrid work onsite 3 days a week), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

  Look around your home, and you'll find us everywhere:

  In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

  Hybrid schedule: Our office teams have transitioned back to working in the office on a regular hybrid schedule. At present, team members are expected in the office an average of three (3) days a week. Decisions regarding any changes to our hybrid schedule will be communicated.

  Work Location: Northern, NJ or New York, NY

  What you will be doing:

  The Senior Director, Global Consumer Insights, is a trusted advisor and business partner to brand marketing teams. They are responsible for owning an insights team and developing global innovation related to brand foundations, consumer journeys, communication benchmarking, brand health tracking and marketing excellence training. They will manage a team of insights professionals responsible for crafting and driving primary research in conjunction with external partners, synthesizing and reporting key research findings, and making recommendations to support business strategies and decision making that drive brand growth.

  • Ensures consumers are at the heart of everything we do. Helps infuse consumer-obsessed philosophy and champion the external view across our businesses

  • Partner with brand marketing and cross-functional partners to build a learning / research plan that identifies and addresses key knowledge gaps and business opportunities

  • Ensures the research plan and budget align to key priorities across brand strategy, innovation, and communications

  • Leads the development, execution, and delivery of custom research studies (qualitative and quantitative). Specifically, this individual helps develop research objectives, design research, select research partners, analyze results, make recommendations, and present results -- on time, cost efficient and with high quality

  • Ensures insights are woven throughout brand strategy, creative development, experience activation and innovation initiatives

  • Develops a comprehensive understanding of the business environment including competitive brands and products, macroeconomic, social, and demographic factors, and trends

  • Leads tracking of brand health and performance

  • Connects the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth

  • Collaborates with analytics team on measurement findings and indicated actions

  Skills needed to be successful in this role:

  • Strong passion and emotional intelligence for consumers

  • Strategic and analytical thinking

  • Bias for action, driving strategic outcomes through influence, collaboration & organizational savviness

  Minimum Qualifications:

  • Bachelor's Degree

  • 12+ years of professional experience with relevant consumer insight background

  • Experience with multiple types of custom research, including positioning, brand architecture, creative / messaging development and evaluation, innovation conceptualization, development, and evaluation, claims testing, segmentation, omni-channel consumer journey’s, path to purchase, brand health tracking, etc.

  • Authorized to work in the United States on a full-time basis

  Preferred Qualifications:

  • Experience in CPG and durable goods

  Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

  In California, Colorado, and New York City, the standard base pay range for this role is $151,744 - $273,456 annually. This base pay range is specific to California, Colorado, and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

  Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

  #LI-DNI

  For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , Glassdoor , Facebook , Instagram and Twitter .

  Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

  We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

  Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

  At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

  The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

• About the company

  Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands.

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