Remote Jobs
Sr LSA Specialist
7 days agoWhat's your preference?
Job Description
- Req#: CA8220C69B
Employer Industry: Digital Marketing for Legal Services
Why consider this job opportunity:
- Starting salary of $70,000
- Unlimited Paid Time Off (PTO) for work-life balance
- Fully remote position offering flexibility in work location
- 100% employer-funded health insurance
- $700 quarterly stipend for professional development and training
- Opportunity to lead and innovate in Local Services Ads for law firms
What to Expect (Job Responsibilities):
- Develop and implement advanced Local Services Ads (LSAs) advertising strategies tailored to law firm growth goals
- Lead campaign launches, ensuring complete and accurate setup, verification, and optimization of ads
- Monitor and optimize Local Services Ads and related Google Ads placements to exceed client objectives
- Conduct continuous testing and optimization of targeting, bidding strategies, and review collection workflows
- Collaborate with clients to outline LSA strategy, set expectations, and communicate performance insights
What is Required (Qualifications):
- Minimum of 3 years of digital marketing experience in an agency or law firm environment, with a focus on Local Services Ads or Google Ads
- Deep understanding of law firm intake processes and their impact on LSA performance
- Experience managing Google Business Profile assets
- Proficiency with advertising and analytics tools (Google Ads, GBP, CallRail, GA4, Looker Studio)
- Strong written and verbal communication skills for client-facing conversations
How to Stand Out (Preferred Qualifications):
- Experience in lead intake processes
- Familiarity with marketing automation software and CRM/CMS systems
- Highly organized with the ability to manage multiple deadlines effectively
#DigitalMarketing #LegalServices #RemoteWork #ProfessionalDevelopment #LocalServicesAds
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