• Job Description

  Req#: 6513

  We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist. If you have more, less or different experiences, but really relevant skills, we’d love to hear from you.

  We work flexibly and will help you to find a healthy balance of remote working and time in our fantastic Southampton office, collaborating, taking part in events and getting to know people that makes working with us so rewarding. We welcome the opportunity to discuss reduced hours and job share arrangements.

  The Role

  The CRM Campaign Manager is responsible for the effective delivery of Cunard’s CRM campaigns with a view to strengthening guest relationships, increasing customer loyalty and growing customer lifetime value (CLTV).

  You will:

  • Develop, deliver and optimise Cunard’s guest and prospect communications.
  • Manage the Campaign team as well as the planning and delivery of the CRM Campaign strategy, covering both strategic and tactical guest communications.
  • Work closely with the wider global, Marketing, Insight, Commercial teams and appointed CRM agency to define and enhance audience groups and support campaign delivery.
  • Ensure that the appointed agencies and in-house creative department devise CRM activation ideas aligned to the boarder campaign proposition, covering both short term and long term business and brand objectives.
  • Plan CRM campaigns to a forecasted budget, with clear KPIs utilising spend and channels in the optimum way, including managing and reporting against the defined annual CRM budget.
  • Be accountable for Campaign direct mail and email campaign assets, ensuring consistency and alignment to brand standards.

  Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK07 and is offered on a full time 12 Month fixed term contract basis, with at least two days based in our Southampton office

  About You

  Fresh ideas and different perspectives are what excite us most and help us to succeed. Alongside bringing these to the role, you’ll also need:

  • Previous experience of managing a team as well as CRM campaigns, including planning and delivery of CRM plans
  • Experience of agency management
  • An excellent knowledge of marketing communications practices and technique
  • Budget management and control exposure along with excellent presentation skills
  • Background of dealing with customer data, using booking / behavioural trends to formulate effective and cost effective plans
  • Experience of email marketing including ESPs & technical capability in addition to knowledge of digital print, print buying and mailing fulfilment

  Being part of our team has its advantages…

  We’re a holiday company so we know there’s more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.

  • A friendly welcome with help settling in
  • Home and office-based hybrid working (minimum two office days)
  • Regular office events including live entertainment, lifestyle events and charity partner fundraisers
  • Extensive learning and development opportunities
  • Annual bonus
  • Minimum 25 days leave, bank holiday allowance and holiday trading scheme
  • Employee-led networks
  • Employee Assistance and Wellbeing programmes
  • Recognition scheme with prizes and awards
  • Employee Discounted Cruising plus Friends and Family offers
  • Contributory Defined Contribution Pension scheme
  • Company paid private medical and dental insurance and health assessment
  • In-house Occupational Health help and access to digital GP
  • Life Assurance
  • Parental and adoption leave
  • Employee Shares Plan
  • Electric Car and Cycle to Work schemes
  • Onsite restaurant offering range of healthy cooked and grab and go meals
  • Discounted retail and leisure via discounts portal

  #LI-Hybrid
  #LI-CS1

• About the company

  Carnival Corporation & plc is a British-American cruise operator, currently the world's largest travel leisure company, with a combined fleet of over 100 vessels across 10 cruise line brands.

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