• Job Description

  Req#: DIGIT007194

  Position Summary:

  The Digital Analytics Manager will be responsible for analyzing data across multiple digital properties, Web, Brand, Retail Media, Social, Customer Data & CRM to identify trends, analyze and offer actionable insights. He/she will work with stakeholders to understand the digital marketing presence for Monster Energy’s global consumer brand portfolio.

  The role requires someone who is both data analyst and technical wizard. He/she must be a strong communicator in written format as well as demonstrate strong presentation skills. He/she must be a critical thinker who excels in developing and writing summary insights & in-depth analysis for Monster’s digital marketing campaigns.

  Essential Job Functions:

  • Examine, trend and interpret brand performance data & KPIs to prepare actionable
  • Analyze attention-based metrics, brand growth, household penetration, consumer demographics, engagement, actions and share of wallet to continuously align with the company’s marketing and business objectives.
  • Transition 10+ Google Analytics web properties to GA4, utilizing Google Tag Manager, GA, goals and
  • Ensure ongoing and accurate implementation of UTM, Google Tag Manager (GTM), Facebook & other social media pixels following industry standards as websites update.
  • Support efforts to improve measurement capabilities and methodology to understand the effectiveness and efficiency (offer, duration, presentation) of marketing promotions.
  • Develop customer journey mapping as part of the overall web, social, CRM
  • Work closely with cross-functional marketing and business units to enhance media attribution methodology and establish processes on in-channel and cross-channel incrementality.
  • Build and maintain dashboards, in Looker Studio, PowerBI and NetBase, as
  • Utilize social listening tools to better understand owned, partnered and earned media
  • Inform internal team on the latest stats by global region, specific countries as
  • Develop and maintain a working knowledge of digital marketing environment and best
  • Become part of the team of web and social listening analytics subject matter experts when communicating internally and externally regarding digital marketing media, tools, and technologies.

  Position Requirements:

  • Bachelor’s degree in a quantitative field such as Statistics, Applied Math, Behavioral Sciences, Business, Finance, Economics, Quantitative Marketing.
  • 5+ years of Digital Marketing Analytics, Digital Media and/or Digital Platforms / Services with an emphasis on consumer insights, media optimization/planning, measurement of incrementality and attribution (multi- touch, online/offline).
  • Power user of Google Analytics, GA4, Google Tag Manager, Excel Formulas &
  • Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
  • Ability to think critically, in order to clearly present ideas and communicate with
  • Strong written & executive level presentation
  • Digital analytics & visualization certifications: Google Analytics for Power Users, Advanced Google Analytics, Tag Manager Fundamentals
  • Proficiency in Microsoft Office programs: Excel, Word, PowerPoint, and Outlook

  PAY RANGE: $78k-$95k

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• About the company

  Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. Instead, we support the scene, our bands, our athletes and our fans!

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