• Job Description

  Req#: JR110380
  State of Location:
  New York
  
  Position Summary:
  
  The Digital Marketing Specialist will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, engagement, and lead generation. This position requires a creative, analytical, and detail-oriented professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business objectives.
  
  Join Ivy Rehab's dedicated team where you're not just an employee, but a valued teammate! Together, we provide world-class care in physical therapy, occupational therapy, speech therapy, and applied behavior analysis (ABA) services. Our culture promotes authenticity, inclusion, growth, community, and a passion for exceptional care for every patient.
  
  Job Description:
  
  Key Responsibilities
  
  • Campaign Management: Assist in the development, implementation, and management of multi-channel digital marketing campaigns.
  • Content Creation: Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email.
  • Search Engine Optimization (SEO): Conduct keyword research and optimize content to improve organic search rankings and traffic.
  • Paid Advertising: Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms.
  • Data Analysis & Reporting: Track and analyze website traffic, campaign performance, and KPIs. Prepare reports on ROI and insights for stakeholders.
  • Market Research: Research competitors, industry trends, and audience behaviors to identify growth opportunities.
  • Email Marketing: As needed, assist in creating and deploying email campaigns that align with marketing objectives.
  • Website Management: Format and publish blog posts, articles, and other digital content using WordPress.
  • Content Strategy Support: Contribute to the development of an annual content strategy aligned with organizational goals.
  
  
  Required Skills & Qualifications
  
  • Strategic Thinking: Ability to support comprehensive digital marketing strategies.
  • Data Analysis: Proficiency in interpreting data to inform decisions.
  • Content Creation: Basic writing, editing, and design skills.
  • SEO & SEM: Solid understanding of search engine optimization and marketing principles.
  • Social Media Campaign Support: Experience managing platforms and using analytics tools.
  • Email Marketing Support: Familiarity with email campaign creation and analytics.
  • Communication: Excellent verbal and written communication skills.
  
  
  Technical Proficiency:
  
  • WordPress
  • Looker Studio
  • Google Analytics
  • Google Ads
  • Meta Business Manager
  • SEMrush
  • AI/LMM tools
  • Basic HTML/CSS
  
  
  Preferred Qualifications
  
  • Bachelor's degree in Marketing, Communications, or related field.
  • 5+ years of experience in digital marketing or similar role.
  • Strong organizational skills and ability to manage multiple projects.
  
  
  Why Choose Ivy?
  
  
  • Best Employer: A prestigious honor to be recognized by Modern Healthcare, signifying excellence in our industry and providing an outstanding workplace culture.
  
  
  
  • Exceeding Expectations: Deliver best-in-class care and witness exceptional patient outcomes.
  
  
  
  • Incentives Galore: Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays.
  
  
  
  • Empowering Values: Live by values that prioritize teamwork, growth, and serving others.
  
  
  Compensation ranges up to $85,000.00 based on experience.
  
  #LI-ST1
  
  #LI-Remote
  
  We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.
  
  ivyrehab.com

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