• Job Description

  Req#: JR23090325

  We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

  Working Arrangement

  Hybrid

  Job Description

  Reporting to the AVP, Healthcare Strategy, Data and Interventions, the Director, Digital Strategy, Member Personalization is responsible for developing and executing innovative strategies that drive engagement and meaningful interactions with members. This role will be critical in contributing to furthering our digital transformation and healthcare strategy and personalizing the member experience. In this role, you will collaborate with cross-functional teams to identify high-impact opportunities to optimize member engagement and support achievement of identified KPIs. Fostering a deep partnership with enterprise data, analytics, marketing, and technology teams, you will be the responsible for related collaborations, strategic partnerships and cross-enterprise, cross-functional initiatives.

  Responsibilities

  • Develop, implement and monitor a comprehensive digital communication and personalization strategy to enhance the member experience through our digital platform.
  • Recommend innovative approaches and/or a modification to the strategy based on the trends or business context.
  • Collaborate with marketing, product, and technology teams to identify communication triggers and execute the digital communication and personalization strategy.
  • In collaboration with the product team, define and monitor key performance indicators (KPIs) to measure the effectiveness of digital engagement initiatives and track progress towards goals.
  • Utilize data-driven insights to deliver relevant communications to members and make recommendations to senior leaders on the frequency of targeted communications.
  • Work closely with the analytics team to understand behaviours, engagement patterns, and feedback, refining strategies based on these insights.
  • Lead key product projects from inception to launch.
  • Stay current with industry trends and best practices in digital engagement and personalization, applying insights to continuously improve strategies and tactics.

  
  What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

  
  What we are looking for

  • 10+ years of relevant experience, including digital product engagement and communications strategy
  • University degree. MBA or other business-oriented education would be an asset
  • Experience with digital businesses, services, platforms and / or assets
  • Experience building personalized experiences for users
  • Confidence, maturity and credibility to deliver and present to Senior Executive leadership and business unit leadership teams
  • Willingness to travel as required.
  • Strong ability to rapidly gather, structure, and present data analysis with experience working with data science teams to derive actionable results
  • Strong communication skills, including ability to translate complex technical issues into fundamental concepts
  • Strong relationship-building skills to build effective working relationships with Segment and business unit leaders
  • Highly developed financial acumen and business orientation
  • Ability to influence across all lines of business and at all levels within the Company.
  • Adaptability to respond to changing priorities.
  • Flexibility to manage multiple and competing priorities.
  • Work well under pressure.
  • High level of self-motivation and keen sense of 'owning' and delivering on project deliverables.

  
  What can we offer you?

  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

  
  Our commitment to you

  • Values-first culture
    We lead with our Values every day and bring them to life together.
  • Boundless opportunity
    We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation
    We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity and Inclusion
    We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship
    We build a business that benefits all stakeholders and has a positive social and environmental impact.

  About Manulife and John Hancock

  Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

  Manulife is an Equal Opportunity Employer

  At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

  It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

  Salary & Benefits

  The annual base salary for this role is listed below.

  Primary Location

  Toronto, Ontario

  Salary range is expected to be between

  $100,500.00 CAD - $180,900.00 CAD

  If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

  Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

• About the company

  Manulife Financial Corporation is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario, Canada.

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