• Job Description

  Req#: 6665796002

  Director, Ecommerce

  San Francisco, CA | |

  At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 159 million single-use plastic bottles and 548,000+ pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

  Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

  Building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

  About the Team:

  The E-commerce team are masters of blending art and science. They combine creative thinking and analytics to deliver an industry-leading experience across our digital platforms. This team works closely with the Brand Marketing and Merchandising teams to bring product stories to life in an impactful way, and partners hand-in-hand with our ProdUX team to explore new areas of opportunity in our e-commerce ecosystem. As fans of all things e-commerce, they’re also always on the lookout for the latest digital commerce trends.

  This role will report directly to the VP of Digital Commerce.

  What you’ll do:

  • Ensure we have the most effective and brand aligned eCommerce experience
  • Responsible for all aspects of site merchandising, site operations, and customer journey flows - ensuring that our site is commercially salient
  • Be intimately familiar with the Shopify platform capabilities, and be able to roll up your sleeves and administer all aspects of your team's scope
  • Build comprehensive playbooks and processes that scale team capabilities while partnering with cross functional stakeholders for operational excellence
  • Constantly assess site behaviors across the consumer journey and build a site enhancements plan that is focused on constant iteration and improvements
  • Leverage eCommerce data to optimize catalog and content for cross sell, upsell, recommendations resulting in conversion and engagement improvements
  • Create and implement a visual merchandising strategy that will deliver a best-in-class experience & performance through the assessment and optimization (catalog management, personalization, brand content, sorting rules, search results)
  • Build best in class SEO practices and integrate optimizations into the process flow for improved rankings
  • Grow and develop a high-performance team of data driven merchandisers and eCommerce managers into a unified and cohesive working team

  You are:

  • Data driven and consumer obsessed
  • A site merchandising and experience fanatic with a lens toward process and efficiency
  • An expert practitioner on the Shopify platform
  • A team leader with the ability to manage and grow your team’s capabilities
  • A passionate for retail and have an innate understanding of customer shopping behavior

  You have:

  • 5+ years’ experience leading e-commerce businesses with strong digital competency
  • Experience leading onsite optimization and platform strategies/roadmaps
  • Solid project management skills with ability to prioritize and manage trade-offs for delivery of existing projects while concurrently planning future projects
  • An ability to thrive in a dynamic, fast-paced, often ambiguous environment

  Our benefits:

  • Generous paid time off
  • 401k matching
  • Comprehensive health plans for you and your family
  • Supplemental mental health benefits
  • Monthly wellness reimbursement
  • Employee Discount Program!

  Pay range:

  $175,000 - $220,000 annually

  Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

  Rothy's is committed to the health and safety of our employees and customers. In support of that, we require all employees to be fully vaccinated against COVID-19 before their first day with Rothy's if allowed by applicable state law. If you have a health-related need or religious belief that prevents you from getting the vaccine, let's chat so we can explore reasonable accommodations. Have questions or concerns? Just let your recruiter know. We're happy to walk through them.

  Please see our Privacy Policy here

• About the company

  Rothy’s is a San Francisco-based direct-to-consumer fashion company founded in 2012 by Stephen Hawthornthwaite and Roth Martin launched in 2016.

Notice