• Job Description

  Req#: SRDIR007654

  Position Summary:

  The primary purpose of the role is to lead the implementation and evolution of CRM across all brands, globally, to drive increased loyalty and member value. This role will lead a team that manages data and systems to build audience segments and deliver actionable insights and will oversee activations across multiple owned and paid marketing channels and will ensure that we maximize ROI from 1P data to drive growth in member acquisition and engagement. The candidate will collaborate with several teams including Brand Management, Creative Services, Marketing Ops, IT, and Sales.

  Essential Job Functions:

  • ROADMAP LEADERSHIP: Design, implement and continuously optimize the Monster Energy Company CRM roadmap including people, products, and projects. Prioritize across multiple businesses and conflicting KPIs. Bring in best-in-class ideas to improve customer segmentation and ensure CRM KPIs are above target.
  • TEAM LEADERSHIP: Manage and mentor a team of Marketing Specialists under their leadership. Staff up the team with relevant skillsets to ensure roadmap goals are attained. Work cross functionally with Engineering, Operations and Marketing leads to build a stable relationship and product management framework.
  • 1P AUDIENCE MANAGEMENT: support CRM audience generation activities for all teams at Monster. Manage an audience segmentation framework and collaborate across Marketing and IT teams data modeling and maintenance. Ensure 1P data is effectively managed on owned and paid media.
  • GROWTH HACKING: Innovate in developing membership-based marketing plans. Set up a data-led approach to identify winning ideas and maximize ROI (acquisition, LTV). Analyze and develop data to help business pivot and create new offerings/ campaigns.
  • ANALYSIS LEADERSHIP: Be an expert on customer data. Provide guidance on Database growth, increasing CLV, define CRM attribution and other critical business questions from executive leadership.
  • MEMBERSHIP VALUE MEASUREMENT: Own the design and methodology for membership value modeling. Evaluate touchpoints across channels and set channel specific targets to ensure attainment of the goals. Use data to identify trends and propose changes to marketing plan.
  • TREND INTELLIGENCE & INNOVATION: read, research, and become the thought leader for membership marketing and CRM trends within macro industries. Bring new trends, ideas and/or philosophies to the business for exploration.

  Position Requirements:

  • Must be a self-starter with an entrepreneurial spirit; someone who can 'manage up' to executive leadership effectively while also taking action, making decisions and moving projects forward.
  • Must be adapt at synthesizing company goals, brand values and pillars, and marketing vision to lay out a plan to achieve success. Someone who can gain alignment from different stakeholders and generate buy-in from the team and the wider org.
  • Must be agile and able to shift flexibly when circumstances change. Must also be willing and able to build from the ground-up, recognizing that plans can (and likely will) evolve over time. This role requires a blend of focus and belief in a vision with pliability to potentially change routes to achieving it.
  • Must be willing to "own it." This person will be responsible for the design and direction of integrated digital marketing and CRM efforts, and they must be willing to hold themselves and the team to account. Someone who accepts growth via failure if there's learning to improve the next time around.
  • Must have sharp attention to detail without micro-managing or over-compilating work; someone who seeks clarify and forthright communication above all. Must be able to sharpen communications in a manner that's clear and compelling to both the well-verse and the uninitiated.
  • Must believe in the art of the possible and understand that "no" does not mean "never." Willing to push boundaries, respectfully and w/ clear rationale, to assist in achieving goals. Unwilling to settle for status quo or the easiest path over what is right.
  • his person should be a creative, critical thinker; someone who looks to maximize the resources available before asking for more. Must be a calm, collected presence who can assess and act, even in high-pressure circumstances. Someone that the team looks to for guidance and centering when disruption occurs.
  • Must have experience, passion, and proficiency for building relationships across different teams to generate buy-in or alignment on a path forward to achieve clear, common goals. Able and willing to have tough conversations to move beyond conflict and generate positive outcomes from tough circumstances.
  • 7+ years of experience in CRM and Lifecycle Marketing
  • 3-5 years of experience in Statistical Analysis and Marketing Analytics
  • Experience w/ SQL queries required; experience with data platform and marketing automation tools such as (not limited to) Tealium, Data Studio, Azure required; proficiency w/ lead generation marketing platforms such as (not limited to) Airship, Movable Ink, DCM, Meta and/or others required.
  • Media certifications such as Google, Meta and/or more for lead generation marketing is a plus.
  • Minimum 3-plus years of team building and leadership experience.

  PAY RANGE: $100 - $134k

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• About the company

  Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. Instead, we support the scene, our bands, our athletes and our fans!

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