• Job Description

  Req#: 4803877

  About Mixpanel

  Mixpanel is event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

  Over 8,000 customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

  About the Product Marketing Team

  The product marketing team at Mixpanel is under the product organization, working across the entire product development cycle to influence the roadmap and drive awareness and adoption.

  About the Role

  As the Director of Growth and Product Marketing at Mixpanel, you will have a crucial role in driving the success of the company's products in the market. Your primary responsibility will be to lead the development and execution of Mixpanel's product marketing strategy, including positioning, messaging, and competitive differentiation. You will also be responsible for overseeing the company's launch program for new products and features. You will also be a key leader by managing and building strategy for the PMM, Partner Marketing, and Campaigns teams.

  You will report directly to the SVP of Product and work closely with cross-functional teams, including marketing, brand, and sales enablement. In this role, you will collaborate with product management to develop a deep understanding of Mixpanel's products and services, as well as the target audience and buyer personas.

  Overall, as the Director of Growth and Product Marketing at Mixpanel, you will play a critical role in driving the success of the company's products in the market. You will have the opportunity to work with a talented and passionate team and make a significant impact on the growth and success of Mixpanel.

  Responsibilities

  • Develop and execute go-to-market strategies for new product launches, working closely with cross-functional teams such as product management, sales, and customer support.
  • Conduct market research and competitive analysis to identify customer needs, market trends, and opportunities for growth.
  • Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas.
  • Develop compelling value propositions and messaging that differentiates the company's products in the market and resonates with target audiences.
  • Collaborate with sales teams to develop sales enablement materials, such as presentations, case studies, and product demos.
  • Manage the product marketing budget and allocate resources effectively to achieve marketing goals.
  • Analyze marketing metrics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and inform future marketing strategies.
  • Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
  • Hire, train, and manage a team of product marketing managers to ensure that marketing initiatives are executed successfully.

  We're Looking For Someone Who Has

  • 10+ years product marketing experience
  • 3-5+ years of people management experience
  • Passion about the data and analytics space and helping founders and teams build exciting new products
  • Demonstrated track record of winning Product Marketing Management strategy, with a strong understanding of competitive positioning and enablement
  • An appetite for collaboration, driven by the belief th at your success is dependent on the success of others around you
  • A knack for storytelling
  • Enthusiasm for understanding why something is valuable, who will care most, how it’s different, and the right way to talk about it
  • Taste for beautiful design, good copy, and attention to detail
  • Enjoyment talking to customers and personally going and testing and figuring out positioning that works
  • A Data-driven approach; you possess an analytical mind and natural inclination to use data to guide decision-making by running surveys and conducting market research to understand segments, priorities, and market/competitor dynamics

  Bonus Points For

  • A strong grasp of the modern data stack.
  • Prior experience with product-led growth.
  • Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers
  • Experience using SQL.

  Compensation

  The total target cash compensation (TTCC) for this full-time position is $240,000 - $360,000 across the United States. This amount includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
  
  Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

  Benefits and Perks
  

  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

  *please note that benefits and perks for contract positions will vary*

  Culture Values

  • Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
  • Customer Focus: Our customers’ success is our success
  • Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
  • Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
  • One Team: We can’t win without each other

  Why choose Mixpanel?

  We’re a leader in analytics with over 8,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

  Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

• About the company

  Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.

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