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Google Ads Specialist
7 days agoWhat's your preference?
Job Description
- Req#: 26-00035
- Own and manage Google Ads accounts (Search-focused)
- Daily, hands-on optimization inside Google Ads
- Campaign, ad group, keyword, match type, and negative keyword management
- Bid strategy optimization focused on CPL / CPA
- Build, fix, and stabilize broken or inefficient accounts
- Create and iterate search ad copy based on performance
- Ensure accurate conversion tracking and attribution
- Analyze search terms for waste and opportunity
- Identify funnel bottlenecks and optimization opportunities
- Provide landing page and offer insights to improve conversion rates
- Report in CPL, CPA, lead volume, and efficiency metrics
- Use AI tools to accelerate:
- Keyword and search term analysis
- Ad copy testing and iteration
- Identification of inefficiencies and optimization opportunities
- Performance diagnostics and insights
- Apply AI strategically while maintaining strong fundamentals
- Week 1: Full Google Ads audit and performance assessment
- Weeks 2-3: Aggressive optimization and funnel rebuild
- Ongoing: 10-15 hours per week for continuous optimization
- Demonstrated hands-on management of Google Ads accounts
- Experience with local service business lead generation
- Proven ability to turn underperforming accounts into predictable lead sources
- Strong understanding of Google Ads fundamentals (Search)
- Comfortable owning results without delegation
- Data-driven mindset focused on CPL / CPA
- AI-assisted workflow for paid search optimization
- Landing page and conversion rate optimization insights
- Fast execution and comfort making impactful changes early in engagement
recruit22 is seeking a hands-on Google Ads specialist who owns execution end-to-end and has proven experience repairing and scaling underperforming Google Ads accounts for local service businesses. This role is execution-heavy and performance-driven, measured on CPL / CPA and lead quality.
Key Responsibilities
Google Ads Execution
Performance & Funnel Optimization
AI-Enabled Optimization
Engagement Structure
Required Experience
Preferred SkillsAbout the company
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