Remote Jobs

Google Ads Specialist

7 days ago

PayCompetitive
LocationHinsdale/Illinois
Employment typeContract
  • Job Description

      Req#: 26-00035
      recruit22 is seeking a hands-on Google Ads specialist who owns execution end-to-end and has proven experience repairing and scaling underperforming Google Ads accounts for local service businesses. This role is execution-heavy and performance-driven, measured on CPL / CPA and lead quality.

      Key Responsibilities

      Google Ads Execution
      • Own and manage Google Ads accounts (Search-focused)
      • Daily, hands-on optimization inside Google Ads
      • Campaign, ad group, keyword, match type, and negative keyword management
      • Bid strategy optimization focused on CPL / CPA
      • Build, fix, and stabilize broken or inefficient accounts
      • Create and iterate search ad copy based on performance

      Performance & Funnel Optimization
      • Ensure accurate conversion tracking and attribution
      • Analyze search terms for waste and opportunity
      • Identify funnel bottlenecks and optimization opportunities
      • Provide landing page and offer insights to improve conversion rates
      • Report in CPL, CPA, lead volume, and efficiency metrics

      AI-Enabled Optimization
      • Use AI tools to accelerate:
        • Keyword and search term analysis
        • Ad copy testing and iteration
        • Identification of inefficiencies and optimization opportunities
        • Performance diagnostics and insights
      • Apply AI strategically while maintaining strong fundamentals

      Engagement Structure
      • Week 1: Full Google Ads audit and performance assessment
      • Weeks 2-3: Aggressive optimization and funnel rebuild
      • Ongoing: 10-15 hours per week for continuous optimization

      Required Experience
      • Demonstrated hands-on management of Google Ads accounts
      • Experience with local service business lead generation
      • Proven ability to turn underperforming accounts into predictable lead sources
      • Strong understanding of Google Ads fundamentals (Search)
      • Comfortable owning results without delegation
      • Data-driven mindset focused on CPL / CPA

      Preferred Skills
      • AI-assisted workflow for paid search optimization
      • Landing page and conversion rate optimization insights
      • Fast execution and comfort making impactful changes early in engagement
  • About the company

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